Strategy July 22, 2026
Counselor Top 40 Suppliers 2026
This year’s top promo companies overcame significant obstacles while continuing to drive billions of dollars in sales.
From tariffs and geopolitical events to supply chain volatility and broader economic pressures, the Counselor Top 40 faced significant hurdles. But as they always have, these companies navigated those challenges, continued to grow their businesses and generated billions of dollars in revenue.
The Counselor Top 40 ranks suppliers and distributors in the promo products industry solely on revenue. To compile the list, the Counselor editorial team obtained certified financial information and conducted extensive research and interviews to verify each company’s figures.
Click on each company below to learn more about its recent accomplishments and key future initiatives.
| 2026 Rank |
Company | 2025 promo sales (in millions) |
2024 promo sales (in millions) |
% change 2024-25 | Rank Change | 2023 promo sales (in millions) |
|---|---|---|---|---|---|---|
| 1 | SanMar asi/84863 (EG) |
$4,100.0 | $3,800.0 | 7.9% | $3,600.0 | |
| 2 | S&S asi/84358 |
$3,500.0 | $3,600.0 | -2.8% | $2,100.0 | |
| 3 | Gildan asi/56842 (E) |
$901.6 | $784.0 | 15.0% | $739.3 | |
| 4 | Hit Promotional Products asi/61125 |
$683.0 | $655.1 | 4.3% | 1 | $639.2 |
| 5 | PCNA asi/66887 |
$666.6 | $659.8 | 1.0% | 1 | $693.9 |
| 6 | Koozie Group asi/40480 |
$353.1 | $304.0 | 16.2% | $319.0 | |
| 7 | HPG asi/61966 |
$279.0 | $278.8 | 0.1% | 1 | $270.6 |
| 8 | Next Level Apparel asi/73867 |
$270.2 | $282.0 | -4.2% | 1 | $372.0 |
| 9 | Sportsman Cap & Bag asi/88877 |
$267.3 | $199.7 | 33.8% | $174.1 | |
| 10 | Workwear Outfitters asi/98258 |
$180.4 | $178.0 | 1.3% | $186.0 | |
| 11 | World Emblem asi/98264 (E) |
$168.2 | $145.0 | 16.0% | 1 | $100.0 |
| 12 | Gemline asi/56070 |
$143.3 | $136.5 | 5.0% | 2 | $134.5 |
| 13 | Showdown Displays asi/87188 |
$140.8 | $138.0 | 2.0% | $110.8 | |
| 14 | Staton Corporate & Casual asi/89380 |
$138.2 | $152.2 | -9.2% | 3 | $156.1 |
| 15 | Ariel Premium Supply asi/36730 |
$131.1 | $122.0 | 7.4% | 2 | $109.4 |
| 16 | Sunscope asi/90075 |
$125.4 | $122.9 | 2.1% | 1 | $119.7 |
| 17 | Logomark asi/67866 |
$116.5 | $122.3 | -4.7% | 1 | $119.4 |
| 18 | The Magnet Group asi/68507 |
$109.5 | $104.3 | 5.0% | 1 | $102.7 |
| 19 | 3M/Promotional Markets asi/91240 |
$104.6 | $107.8 | -3.0% | 1 | $108.8 |
| 20 | NC Custom asi/44900 |
$99.5 | $95.2 | 4.5% | $85.0 | |
| 21 | SnugZ USA asi/88060 |
$90.6 | $92.3 | -1.8% | $101.3 | |
| 22 | Cutter & Buck asi/47965 |
$89.0 | $81.0 | 9.9% | 1 | $74.0 |
| 23 | Edwards Garment asi/51752 |
$80.4 | $82.3 | -2.3% | 1 | $92.6 |
| 24 | SRG asi/84592 |
$72.6 | $70.8 | 2.6% | 1 | $68.8 |
| 25 | Innovation Line asi/62660 |
$71.2 | $69.5 | 2.4% | 1 | $68.2 |
| 26 | ADG Promo Products asi/97270 |
$71.0 | $73.0 | -2.7% | 2 | $72.0 |
| 27 | Goldstar asi/73295 |
$70.5 | $64.6 | 9.1% | 13 | $60.0 |
| 28 | OTTO International asi/75350 |
$70.0 | $63.0 | 11.1% | $51.0 | |
| 29 | Vantage Apparel asi/93390 |
$64.0 | $55.0 | 16.4% | 6 | $53.0 |
| 30 | Tekweld asi/90807 |
$62.5 | $59.5 | 5.0% | 4 | $55.5 |
| 31 | Cap America asi/43792 |
$61.9 | $64.8 | -4.5% | 4 | $69.7 |
| 32 | Starline asi/89320 |
$60.7 | $61.3 | -0.9% | 2 | $61.2 |
| 33 | Blue Generation asi/40653 |
$60.1 | $60.0 | 0.2% | 2 | $61.0 |
| 34 | Hirsch asi/61005 |
$60.0 | $52.0 | 15.4% | 4 | $44.0 |
| 35 | Greater Pacific Industries asi/58135 |
$58.1 | $38.2 | 52.1% | new | $32.5 |
| 36 | Stormtech asi/89864 |
$57.1 | $60.0 | -4.8% | 4 | $62.7 |
| 37 | Stouse asi/89910 |
$55.5 | $53.8 | 3.2% | 1 | $56.2 |
| 38 | Bag Makers Inc. asi/37940 |
$53.6 | $53.7 | -0.2% | 1 | $59.5 |
| 39 | Gill Studios asi/56950 |
$50.3 | $61.5 | -18.3% | 10 | $57.6 |
| 40 | High Caliber Line asi/43442 |
$50.0 | $44.5 | 9.4% | new | $42.5 |
Note: All revenues represent U.S./Canada promo sales. E=Estimate; EG=Estimate With Guidance