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Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
March 9-11, 2026 – Fort Worth Convention Center
Join your promotional products community in Fort Worth, TX – a centralized, accessible hub driving $10.1 billion in promo sales annually in the South.* Meet key Southern partners you won’t find at every show – last year’s event included 476 companies from across Texas – and discover fresh ideas and trends to fuel Q2.
This is the can’t-miss trade show designed to help you jumpstart spring sales, strengthen relationships and recharge your 2026 strategy.
Lock in your place in the “Heart of Promo”!
Register Now
*ASI Research