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Strategy
25 Years Later, Promo Helps Preserve the Memory of 9/11
StrategyA quarter century after the deadliest terrorist attack in American history, commemorati...
ASI Pavilion Comes to PRINTING United Expo
StrategyHeld from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show fea...
‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo
Co-written by Jed Seifert of Stakes Manufa...
Counselor 2026 State & Regional Sales Report
Consistent growth across the country is an...
How Printers Are Adopting AI & Automation
The technology is becoming an essential bu...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
StrategyThe best communication methods focus on conveying one simple idea and serving recipient...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
StrategyWhile it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive e...
How PRINTING United Expo Can Open New Doors for Distributors
StrategyCustomers are demanding more customization, faster turns and fresh decoration. Attendin...
5 Packaging Mistakes To Avoid
StrategyLabel and package printing can be a lucrative market, but there are complications to co...
My Favorite Merch: Cindy Mullen, BAMKO
Industry distributors share the promo prod...
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K....
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
The Counselor Top 40 supplier also said it...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals ...
Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the ...
Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distrib...
Counselor State of the Industry 2026: Revealing Economic Indicators
StrategyWe used State of the Industry findings, ASI Research metrics and broader economic data ...
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
StrategyIn a complicated economic year, some verticals thrived while others took a step back.
Sponsored Content
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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Counselor State of the Industry 2026: Top Promotional Products Categories
StrategyAmong the most-sold product categories, apparel continues to dominate.
Counselor State of the Industry 2026: Ease Cost Pressures
StrategySourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.
Counselor State of the Industry 2026: Becoming Indispensable to Distributors
StrategyReliability, expertise and top-notch service are essential for helping suppliers become...
Everything Is Customer Service: Share the Win With Your Team
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...