ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Strategy
PRINTING United Expo 2026: Media Day Focuses on Improving Print for All
StrategyPresentations from the Alliance and its sponsors previewed a show that includes tech in...
Counselor Promo Campaign Awards
StrategyThese six winning campaigns paired bold ideas with exceptional creativity to push the b...
My Favorite Merch: Josh Pospisil, PromoShop
Industry distributors share the promo prod...
Behind the Brand Activation Boom
Amid a rapidly growing desire for in-perso...
Print Primer: What Is Interactive Print?
Interactive print bridges physical and dig...
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
StrategyAs blockbuster films fuel a resurgence at theaters, studios and entertainment clients a...
How emblm Uses Print & Promo To Win Bigger Projects
StrategyThe Eliot, ME-based distributor began in the ’90s as a print shop, but later expanded i...
25 Years Later, Promo Helps Preserve the Memory of 9/11
StrategyA quarter century after the deadliest terrorist attack in American history, commemorati...
ASI Pavilion Comes to PRINTING United Expo
StrategyHeld from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show fea...
‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo
Co-written by Jed Seifert of Stakes Manufa...
Counselor 2026 State & Regional Sales Report
Consistent growth across the country is an...
How Printers Are Adopting AI & Automation
The technology is becoming an essential bu...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
The best communication methods focus on co...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing compan...
How PRINTING United Expo Can Open New Doors for Distributors
Customers are demanding more customization...
5 Packaging Mistakes To Avoid
StrategyLabel and package printing can be a lucrative market, but there are complications to co...
My Favorite Merch: Cindy Mullen, BAMKO
StrategyIndustry distributors share the promo products that they love the most.
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
SPONSORED BY:
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
SPONSORED BY:
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
StrategyThe Counselor Top 40 supplier also said it transitioned to products that don’t contain ...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
StrategyA random memory of a beloved tool reveals how even the smallest promo items can make a ...
Counselor State of the Industry 2026: Supplier Snapshots
StrategyThe bigger suppliers get, the greater the rewards — and the risks.