Strategy

3 Printing Horror Stories – and How To Avoid Them

Strategy

From shredded polos to dead links, print and promo professionals share their tales of o...

Viral & Attention-Getting Promo From the 2026 Midterm Elections

Strategy

From cheeky slogans and campaign promises to internet memes, these candidates are takin...

How 3 Promo Distributors Are Embracing AI

At a recent ASI webinar, promo pros came t...

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7 Secrets for Creating Amazing Self-Promos

The best self-promos don’t simply arrive –...

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PRINTING United Expo 2026: Key Conversations From the ASI Pavilion

The inaugural ASI Pavilion featured more t...

The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo

Strategy

To build consumer loyalty and communities that extend beyond their core products, end-b...

PRINTING United Expo 2026: 4 Hard Goods Trends To Watch

Strategy

Custom rubber ducks and premium tech items were among the items on display in the ASI P...

Everything Is Customer Service: Start With Love

Strategy

Reframing customer service as an act of love – genuine concern for another person’s wel...

PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike

Strategy

More than 27,000 attendees gathered in Las Vegas for innovative new print technology, e...

PRINTING United Expo 2026: 4 Trends in Apparel & Decoration

Suppliers and equipment manufacturers brou...

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Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers

Fenty Skin, Huda Beauty and Glow Recipe ac...

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PRINTING United Expo 2026: Understanding the Modern Print Buyer

New research reveals what customers expect...

PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor

In Las Vegas, kitting experts showcased se...

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PRINTING United Expo 2026: Print & Promo Leaders Take Stock

AI adoption, changing customer habits and ...

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PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories

Geographic and generational data shows wha...

PRINTING United Expo 2026: Real World Lessons From Printers Selling Promo

Strategy

Distributors who have diversified their sales give insight into how to add promo withou...

PRINTING United Expo 2026: Signage & Display Trends From the Show Floor

Strategy

From immersive booth environments to textured prints and playful shapes, exhibitors sho...

PRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry

Strategy

In a wide-ranging panel discussion, subject matter experts from the PRINTING United All...

PRINTING United Expo 2026: Cut Out the ‘Messy Middle’ By Embracing POD

Strategy

Print-on-demand workflows can help print and promo companies streamline production, min...

PRINTING United Expo 2026: Media Day Focuses on Improving Print for All

Strategy

Presentations from the Alliance and its sponsors previewed a show that includes tech in...

Counselor Promo Campaign Awards

Strategy

These six winning campaigns paired bold ideas with exceptional creativity to push the b...