Strategy

7 Secrets for Creating Amazing Self-Promos

Strategy

The best self-promos don’t simply arrive – they make a memorable entrance. A veteran di...

PRINTING United Expo 2026: Key Conversations From the ASI Pavilion

Strategy

The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo ...

The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo

To build consumer loyalty and communities ...

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PRINTING United Expo 2026: 4 Hard Goods Trends To Watch

Custom rubber ducks and premium tech items...

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Everything Is Customer Service: Start With Love

Reframing customer service as an act of lo...

PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike

Strategy

More than 27,000 attendees gathered in Las Vegas for innovative new print technology, e...

PRINTING United Expo 2026: 4 Trends in Apparel & Decoration

Strategy

Suppliers and equipment manufacturers brought out new twists on old standbys and automa...

Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers

Strategy

Fenty Skin, Huda Beauty and Glow Recipe accidentally launched their products in almost ...

PRINTING United Expo 2026: Understanding the Modern Print Buyer

Strategy

New research reveals what customers expect from print providers, from fast service and ...

PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor

In Las Vegas, kitting experts showcased se...

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PRINTING United Expo 2026: Print & Promo Leaders Take Stock

AI adoption, changing customer habits and ...

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PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories

Geographic and generational data shows wha...

PRINTING United Expo 2026: Real World Lessons From Printers Selling Promo

Distributors who have diversified their sa...

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PRINTING United Expo 2026: Signage & Display Trends From the Show Floor

From immersive booth environments to textu...

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PRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry

In a wide-ranging panel discussion, subjec...

PRINTING United Expo 2026: Cut Out the ‘Messy Middle’ By Embracing POD

Strategy

Print-on-demand workflows can help print and promo companies streamline production, min...

PRINTING United Expo 2026: Media Day Focuses on Improving Print for All

Strategy

Presentations from the Alliance and its sponsors previewed a show that includes tech in...

Counselor Promo Campaign Awards

Strategy

These six winning campaigns paired bold ideas with exceptional creativity to push the b...

My Favorite Merch: Josh Pospisil, PromoShop

Strategy

Industry distributors share the promo products that they love the most.

Behind the Brand Activation Boom

Strategy

Amid a rapidly growing desire for in-person events, branded activations are taking off ...

Print Primer: What Is Interactive Print?

Strategy

Interactive print bridges physical and digital marketing, helping businesses engage cus...