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Strategy
Behind the Brand Activation Boom
StrategyAmid a rapidly growing desire for in-person events, branded activations are taking off ...
Print Primer: What Is Interactive Print?
StrategyInteractive print bridges physical and digital marketing, helping businesses engage cus...
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
As blockbuster films fuel a resurgence at ...
How emblm Uses Print & Promo To Win Bigger Projects
The Eliot, ME-based distributor began in t...
25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terr...
ASI Pavilion Comes to PRINTING United Expo
StrategyHeld from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show fea...
‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo
StrategyCo-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...
Counselor 2026 State & Regional Sales Report
StrategyConsistent growth across the country is an encouraging sign for future promo sales oppo...
How Printers Are Adopting AI & Automation
StrategyThe technology is becoming an essential business tool for the print and packaging indus...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
The best communication methods focus on co...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing compan...
How PRINTING United Expo Can Open New Doors for Distributors
Customers are demanding more customization...
5 Packaging Mistakes To Avoid
Label and package printing can be a lucrat...
My Favorite Merch: Cindy Mullen, BAMKO
Industry distributors share the promo prod...
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K....
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
StrategyThe Counselor Top 40 supplier also said it transitioned to products that don’t contain ...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
StrategyA random memory of a beloved tool reveals how even the smallest promo items can make a ...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
SPONSORED BY:
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
SPONSORED BY:
Counselor State of the Industry 2026: Supplier Snapshots
StrategyThe bigger suppliers get, the greater the rewards — and the risks.
Counselor State of the Industry 2026: Distributor Snapshots
StrategyKey characteristics stand out with distributors of varying sizes.
Counselor State of the Industry 2026: Revealing Economic Indicators
StrategyWe used State of the Industry findings, ASI Research metrics and broader economic data ...
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
StrategyIn a complicated economic year, some verticals thrived while others took a step back.