Strategy

Tees or Towels? NBA Playoff Promo Sparks Debate

Strategy

For the past few months, NBA fans have been arguing online over whether teams should gi...

As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Strategy

Alcohol consumption among Americans is on the decline, but brands are still turning to ...

Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend

Some international soccer fans coming to t...

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PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption

Nearly 200 women attended the conference h...

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Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East

Attendees heard a keynote from “Shark Tank...

How Something Inked Landed & Executed Its World Cup Licensing Program

Strategy

The Counselor Top 40 distributor used existing relationships to place branded merchandi...

Everything Is Customer Service: The Right Way To Build Trust

Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Inside the ASI Show Pavilion at PRINTING United Expo 2026

Strategy

The “show within a show” debuting this year will be the promotional products hub of the...

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

Strategy

The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...

4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators

Distributors and contract decorators must ...

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SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs

The Canadian distributor found that brande...

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How 35 Years in Print Led to Promo

Steve Enright of PromoPrint Group shares w...

How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends

Matching jackets worn by NHL players’ wive...

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5 Tips for Better Color Management

In the print and promo world, accuracy is ...

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‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success

The British entrepreneur runs a certified ...

Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone

Strategy

Promo products create the strongest impact when they deliver a meaningful experience, n...

Q&A: Why the ASI Show Pavilion at PRINTING United Expo Is Key for Promo

Strategy

Dave Leskusky, president of PRINTING United Expo, also explains why the convergence of ...

Buyers Are Using AI for Search – Are You Showing Up?

Strategy

Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can...

Everything Is Customer Service

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

Trend Watch: The Growing Niche of Funeral Merch

Strategy

A shift toward celebrations of life, along with longstanding traditions like remembranc...

Case Study: How Whitestone ‘Wrapped’ Up Spotify’s Annual Employee Gifting Campaign

Strategy

Whitestone Branding built a fully custom merch kit to help the world’s largest audio st...