ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Strategy
A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
StrategyHitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...
Q&A: How To Get the Most Out of Your Trade Show Experience
StrategyProven techniques like knowing who you want to visit and using activations can ensure s...
Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-...
What’s New in Apparel Decorating?
Direct-to-film advancements and automation...
What Promo Needs To Know About Commercial Printing
For distributors looking to increase margi...
How To Sublimate the Top of a Bucket Hat
StrategyAngie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
StrategyIndustry distributors share the promo products that they love the most.
How Distributors Are Winning Sales Despite International Tourism Slowdown
StrategyShifting travel patterns (including a rise in domestic tourism) are prompting promo com...
3 Goals for Distributors’ First 3 Months
StrategyIn this course on the ASI Learning Network, Christina Mendola, executive director of di...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative col...
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creativ...
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential client...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year feat...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
ASI Orlando 2026: Full Recap of the Show
StrategyThe first promo trade show of the year offered attendees professional development oppor...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
StrategyThe chief marketing officer of the Atlanta Hawks shared the story of starting her caree...
Sponsored Content
These Common Business Needs Will Open the Door to Add-on Sales
Expand your product offerings through the art of add-on sales . By...
SPONSORED BY:
Don’t Risk It: Essential Product Features for Event Sales
It's true what they say: you get what you pay for . Don't risk your clients'...
SPONSORED BY:
Now Available: WishBook Holiday Gift Guide
Now's the time to secure end-of-year sales. Make sure you're prepared with popular...
SPONSORED BY:
Get To Know Givee Select: How This Free Online Storefront Platform Can Revolutionize Your Business
Grow your business faster than ever with Givee Select from PCNA (asi/66887). This...
SPONSORED BY:
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
StrategyTeam USA will look their best in Milan with vintage-inspired pieces, signaling some win...
ASI Orlando 2026: Build a Trusted Printer Network
StrategyA panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...
ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
StrategyJason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
StrategyKatie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...