Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
The 2026 Gift Guide
What’s your client’s gifting persona? Take our quiz and discover the products that will make the ...
Editor’s Picks: Classic Calendars
A promotional calendar – whether desk-, wall- or magnet-size – is a practical pick that meets a c...
SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
This Week’s New Suppliers: New Products, New Possibilities
Discover creative products from new ASI suppliers.
Editor’s Picks: Business & Executive Bags
Make a meaningful impression on new hires and top performers alike with these elevated work bags.
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Showcases
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This Week’s New Suppliers: A Long List of New Promo for a Long Weekend
Discover creative products from new ASI suppliers.
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Editor’s Picks: Holiday Promo
Pitch clients early for the Q4 season with festive items perfect for office parties, brand activa...
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This Week’s New Suppliers: Fresh Finds for a New Month
Discover creative products from new ASI suppliers.
Trends
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Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer...
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How To Build Breast Cancer Awareness Using Promo
Tie campaigns to robust giveback efforts to avoid “pinkwashing” during the month of October.
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Tap Into the Vintage Aesthetic for Trendy T-Shirts
A modern yet vintage-style tee isn’t an oxymoron.
News
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25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terrorist attack in American history, commemorative items s...
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Starline Partners With Le Tour de Spice
The Counselor Top 40 supplier will add spice packets and drink mixes from the company to its lineup.
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US, Canada Fail To Reach a Trade Deal
The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government sa...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on h...
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Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as econom...
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
Sponsored
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Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and unmatched...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's the time...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most thoughtful and...