Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
SRG Becomes Exclusive Supplier of All American Writing Instruments Products
The Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.
Promotions Planner: Spread the Love
Start presenting ideas to clients for promo campaigns centered around February observances.
Editor’s Picks: Sustainable Writing Instruments
Having eco-friendly pen options to offer clients is a smart move as sustainability grows more imp...
This Week’s New Suppliers: Exciting Promo for Exciting Events
Discover creative products from new ASI suppliers.
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Showcases
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Editor’s Picks: Compact Coolers & Lunch Bags
Appeal to commuters, tailgaters and outdoorsy travelers alike with a branded cooler or lunch tote.
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This Week’s New Suppliers: Everyday Promo That Elevates
Discover creative products from new ASI suppliers.
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Editor’s Picks: Warm Winter Accessories
Take inspiration from the colder months with branded promo accessories suitable for the winter se...
Trends
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PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
Oversized silhouettes, softer hand feels and garment-dye finishes were among the biggest trends s...
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PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing
Decorating industry veteran Charlie Taublieb shared his expertise on how to up the perceived valu...
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SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
The collaboration will expand the Counselor Top 40 supplier’s pet-specific product offerings.
News
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New Wood, Lumber Tariffs Could Have Splintering Effect for Promo Companies
A 10% tariff on foreign softwood lumber and timber and other related tariffs will go into effect ...
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Schools Ban Stainless-Steel Water Bottles Over Safety Concerns
Dozens of schools have prohibited popular brands such as Owala and Stanley, citing student safety...
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Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Executives say they’re diversifying their sourcing to help mitigate the impact of the Trump admin...
Case Studies
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Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
Produced by distributor WHOOPLA, the inspired kit used branded products and fun challenges to cre...
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What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
With three releases tied to the 30th anniversary of the first console release, Reebok and PlaySta...
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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Franchises like Wicked and Saw and movies like The Smashing Machine show how to get clever with p...
Research
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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
The third quarter also saw growing searches for products like bookmarks and fans, according to a ...
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Survey: Gen Z Wants Sustainable, Socially Responsible Promo
ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s important to...
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Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Research indicates that, in the face of a number of linger...
Sponsored
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Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into ...
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Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and prepare for a...
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2025 WishBook Holiday Gift Guide
Cozy season just called, and these end-of-year sales ideas will leave you feeling warm and...