Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.
Gemline Adds Cool Gear Drinkware to Lineup
The Counselor Top 40 supplier expanded its drinkware lineup and relationship with the Dometic Gro...
Promotions Planner: Indulge & Enjoy
Start presenting ideas to clients for promotional campaigns centered around November observances.
SanMar Expands Offerings From Cotopaxi
The five outerwear pieces and hiking backpack are part of the Counselor Top 40 supplier’s new pro...
This Week’s New Suppliers: Fun Promo All Summer Long
Discover creative products from new ASI suppliers.
Looking for Something?
Find a Product Showcase
Showcases
-
Editor’s Picks: Playful Jewelry, Pins & Buttons
Wearable promo in the form of jewelry, pins and buttons can increase brand presence and is suited...
-
This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
-
Editor’s Picks: Superb Sweatshirts & Fleeces
Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outd...
Trends
-
Counselor State of the Industry 2025: Top Promotional Products Categories
The top product categories in promo remained stable but stand to be affected by market forces thi...
-
ASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade ...
-
The Bottle Station Improves Accessibility for People With Limited Mobility
The product secures items to surfaces, making it easier for people with mobility issues to reach ...
News
-
Prime Line Partners With YETI To Offer Drinkware Styles
The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of the fan-fa...
-
Logomark Partners With Sustainable Drinkware Brand Topl
The Counselor Top 40 supplier will debut its line of topl bottles, all made from recycled materia...
-
Gemline To Offer Luxury Travel Brand Hartmann in Promo
Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselor Top 40 s...
Case Studies
-
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and...
-
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provid...
-
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big annual event debuted this week as the conference got u...
Research
-
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained interest in trendy products like custom socks and popular r...
-
Pride-Related Promo Searches Decline as Brands Scale Back
The number of ESP searches for products related to Pride and the LGBTQ+ community between January...
-
Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.
Sponsored
-
Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints on hats,...
-
3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made product...
-
Product Spotlight: Discover Popular Back-To-School Promos
Class is in session! It's time to make the grade with education clients by selling ...