Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
Editor’s Picks: Warm Winter Accessories
Take inspiration from the colder months with branded promo accessories suitable for the winter se...
This Week’s New Suppliers: Innovative Promo for Q4
Discover creative products from new ASI suppliers.
SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
The collaboration will expand the Counselor Top 40 supplier’s pet-specific product offerings.
Editor’s Picks: Soothing Stress Relievers
Branded stress relievers and fidget toys are a clear choice for promo campaigns in the healthcare...
The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign
Profits from select Stanley drinkware styles in the Counselor Top 40 supplier’s lineup will be gi...
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Showcases
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This Week’s New Suppliers: Promo for Anywhere
Discover creative products from new ASI suppliers.
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Editor’s Picks: Standout Lanyards
Distribute quality custom lanyards at events, employee onboardings and more to add branding to an...
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This Week’s New Suppliers: Hot New Promo
Discover creative products from new ASI suppliers.
Trends
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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
The third quarter also saw growing searches for products like bookmarks and fans, according to a ...
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NC Custom Adds Ghirardelli to Promo Division
The Counselor Top 40 supplier will now offer premium chocolate from the storied company in its co...
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Promotions Planner: A Fresh Start
Start presenting ideas to clients for promo campaigns centered around January observances.
News
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Schools Ban Stainless-Steel Water Bottles Over Safety Concerns
Dozens of schools have prohibited popular brands such as Owala and Stanley, citing student safety...
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Gemline Partners With Retail Brands RIGWA & Native Union
The announcement adds food storage and tech accessories to the Gemline product lineup in the late...
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Yale Printing Services Turns Plastic Bottles Into Posters
The facility said it’s saved 340,000 gallons of water, slashed energy use by nearly 20% and cut 8...
Case Studies
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Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in spades.
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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print and promo ...
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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Using print, promo and more, distributors can become superheroes of branding for customers of any...
Research
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Survey: Gen Z Wants Sustainable, Socially Responsible Promo
ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s important to...
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Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained interest in trendy products like custom socks and popular r...
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Pride-Related Promo Searches Decline as Brands Scale Back
The number of ESP searches for products related to Pride and the LGBTQ+ community between January...
Sponsored
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Cost-Saving Strategies: How To Win Sales With Budget-Conscious Clients
Keeping costs down is a big priority for end-buyers this year - and a common obstacle...
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Successful Sales Made Easy: How To Prevent Common Project Issues
Get ahead of common order challenges before they happen by following these simple tips ....
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5 Sales Strategies for Selling Custom Promos
Unlock the power of custom promo sales — even if you've never sold custom before. With...