Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
Beyond the Gym: New Trends in Performance Apparel
This popular category has transcended the sports and exercise world to become stylish everyday wear.
Blue Generation Aims To Expand Distribution & Drive Faster Shipping Through Partnership With Apparel Coast to Coast
The Counselor Top 40 supplier will bring core styles to ACC’s Virginia-based distribution center,...
This Week’s New Suppliers: Stay Prepared With Innovative Promo
Discover creative products from new ASI suppliers.
Bold Promo Adds HydraPeak Drinkware to its Lineup
The supplier offers 360-degree laser engraving on the brand’s stainless-steel bottles and tumblers.
Editor’s Picks: Mindful Made-in-USA Products
Meet demand from clients looking for domestically manufactured giveaway options this year.
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Showcases
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This Week’s New Suppliers: Spring Into These Fresh New Products
Discover creative products from new ASI suppliers.
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ASI Fort Worth 2026: Product Showcase Winners
Distributors were impressed by unique and innovative products in a variety of categories on the e...
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This Week’s New Suppliers: Springtime Swag
Discover creative products from new ASI suppliers.
Trends
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ASI Fort Worth 2026: Top Apparel & Headwear Trends From the Show Floor
Innovative polos, reimagined workwear and smart updates to caps and women’s tops were just a few ...
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ASI Fort Worth 2026: The Biggest Hard Goods Trends, From America250 to Fidget Plushies
Sensory products, experiential goods and reimagined tech items also flourished on the show floor.
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PCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry
Counselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agreement is ne...
News
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The Promise (and Limitations) of Recycled Polyester
rPET has become popular in apparel and promo as a more sustainable alternative to virgin polyeste...
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Former Paramedic Shares Promo Items EMTs Actually Want
Patrick Black, who spent a decade in emergency services before founding Perfect Imprints, knows t...
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A New Executive Order Further Enforces Made-in-USA Labeling Requirements
The announcement comes just months ahead of events like America250 and the 2026 World Cup.
Case Studies
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At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of Chinatown. ...
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Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in spades.
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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater ...
Research
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ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways
The newest edition of ASI’s definitive end-user study highlights the effectiveness and impact of ...
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Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings throughout ...
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What the Data Reveals About Tariffs’ Monumental Impact on Sourcing – and the Industry
Even as the Supreme Court ruling throws the future of tariffs into question, 2025 numbers reveal ...
Sponsored
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Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints on hats,...
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Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer a few...
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Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure where to...