Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
Editor’s Picks: Thrilling Team Spirit Essentials
Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.
Editor’s Picks: Trendy Caps & Hats
Appeal to school sports teams, golf pro shops and hospitality clients alike with a classic brande...
PCNA Welcomes Blue Tees Golf as New Retail Partner
The launch adds to the Counselor Top 40 supplier’s growing lineup of golf products and solutions.
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Showcases
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Editor’s Picks: Stylish Keychains & Luggage Tags
Recipients can add some practical personalization to their bags and suitcases with a customized k...
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This Week’s New Suppliers: New Product Drop
Discover creative products from new ASI suppliers.
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This Week’s New Suppliers: Fun in the Sun
Discover creative products from new ASI suppliers.
Trends
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Vantage Apparel Launches Line of Custom USA-Made Woven Throw Blankets
The blankets are the Counselor Top 40 supplier’s newest print-on-demand product.
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‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
The British entrepreneur runs a certified B-Corp supplier that has donated close to 1 million soc...
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SnugZ Announces Partnership With Sustainable Wallet Brand Ekster
The partnership will expand SnugZ’s collection to include premium travel bags, wallets and other ...
News
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Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting prog...
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SanMar Reaches Agreement to Acquire BELLA+CANVAS
The fashion blanks provider will remain an independent brand offered through authorized wholesale...
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S&S Activewear Becomes Exclusive Provider of Select Legends Apparel Styles
Starting in June 2026, the Counselor Top 40 supplier will offer nine of Legends’ top-selling styl...
Case Studies
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How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends
Matching jackets worn by NHL players’ wives during the playoffs have become ornate and official l...
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Trend Watch: The Growing Niche of Funeral Merch
A shift toward celebrations of life, along with longstanding traditions like remembrance T-shirts...
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At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of Chinatown. ...
Research
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ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
As more North American promo companies establish a foothold overseas, here are encouraging findin...
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ASI’s 2026 Ad Impressions Study: Food Gifts
Exclusive research from ASI explores the powerful impact and influence of promotional products.
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ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways
The newest edition of ASI’s definitive end-user study highlights the effectiveness and impact of ...
Sponsored
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're looking for a...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give your...