Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
This Week’s New Suppliers: Exciting Promo for Exciting Events
Discover creative products from new ASI suppliers.
Editor’s Picks: Welcoming Winter Accessories
As the weather cools off, clients will be appreciative of these seasonal essentials to show off t...
Koozie Group Partners With Cooler Brand ICEMULE
The Counselor Top 40 supplier will add three ICEMULE soft cooler styles to its product lineup.
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Showcases
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This Week’s New Suppliers: Fall Into These Products
Discover creative products from new ASI suppliers.
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Editor’s Picks: Beautiful Blankets
Whether clients are hoping to keep customers, prospects, employees or community members warm this...
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This Week’s New Suppliers: Practical Products Worth Pitching
Discover creative products from new ASI suppliers.
Trends
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PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
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Drake’s Lifestyle Brand OVO Releases ‘Degrassi: The Next Generation’ Apparel Collection
The garments celebrate the 25th anniversary of the Canadian teen drama TV show.
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SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
News
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PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories
Geographic and generational data shows what the modern end-user wants in a branded item.
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PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor
In Las Vegas, kitting experts showcased several creative ways to house their products in packaging.
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PRINTING United Expo 2026: Signage & Display Trends From the Show Floor
From immersive booth environments to textured prints and playful shapes, exhibitors showed how si...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on h...
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Dependable Product Categories Top H1 ESP Searches in Canada
Distributors favored hard goods like pens, bags and drinkware in the first half of 2026 as econom...
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
Sponsored
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Why Print on Demand Is Becoming a Competitive Advantage for Promo Distributors
Modern online shopping has shaped consumer expectations for promotional products and corporate...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most thoughtful and...
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Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made goods and...