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Product trends
Sportsman Cap & Bag Brings Weld Mfg. Headwear Styles to Promo
ProductsThe caps feature a retro design with an indie aesthetic, according to the supplier.
Blue Generation Aims To Expand Distribution & Drive Faster Shipping Through Partnership With Apparel Coast to Coast
NewsThe Counselor Top 40 supplier will bring core styles to ACC’s Virginia-based distributi...
Bold Promo Adds HydraPeak Drinkware to its Lineup
The supplier offers 360-degree laser engra...
ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways
The newest edition of ASI’s definitive end...
Beyond the Gym: New Trends in Performance Apparel
This popular category has transcended the ...
ASI Fort Worth 2026: Top Apparel & Headwear Trends From the Show Floor
ProductsInnovative polos, reimagined workwear and smart updates to caps and women’s tops were j...
ASI Fort Worth 2026: The Biggest Hard Goods Trends, From America250 to Fidget Plushies
ProductsSensory products, experiential goods and reimagined tech items also flourished on the s...
PCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry
NewsCounselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agree...
Get a Leg Up on Profits by Selling Pants
StrategyDistributors focused only on the top half of apparel could be missing a lucrative oppor...
ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to di...
GMG Works Launches The Candy Collection
The new product line features a variety of...
Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
We ranked the largest trade shows by atten...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continue...
Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
The partnership aligns with Gemline’s miss...
PPAI Expo 2026: 4 Trends From the Show Floor
Onsite activations and micro-versions of r...
Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
ProductsThe agreement expands the sustainable apparel company’s reach into the Great White North.
PCNA Partners With Berne Apparel
NewsThe Counselor Top 40 supplier is now the exclusive provider of the select styles from t...
Sponsored Content
High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints...
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Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer...
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Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure...
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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
ASI Orlando 2026: Product Showcase Winners
ProductsAttendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – ite...
Top Apparel Trends for 2026
ProductsBold color stories, touch-worthy textures and smart design details shape the most influ...
Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
ProductsThe collaboration makes Gemline the exclusive promo supplier of the outdoor retail brand.