Promo Research
ASI Insights
The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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Latest Research News
Promo Insiders: The Data Behind Promo’s Uneven Second Quarter
Amid continued inflation and other business pressures, the promo industry accelerated to 2.5% year-over-year growth in the second quarter . ...
Strategy
Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the rewards — and the risks.
Strategy
Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distributors of varying sizes.
Global Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.