Promo Research
ASI Insights
The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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Latest Research News
Sustainability
Infographic: Demand for Sustainable Promo Is on the Rise
Data from the 2025 Counselor State of the Industry report and ASI’s End-Buyer Research Series show an increase in clients requesting environmentall...
Research
Infographic: The Labour Market in Canadian Promo
While employee concerns have generally eased since 2023, distributors in Canada continue to observe their relations with workers and make adjustmen...
The Most Intriguing Findings From the Counselor 2025 State of the Industry Report
To produce the annual Counselor State of the Industry report, ASI Research surveys hundreds of distributors and suppliers to gather a detailed...
2025 End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
2023 Ad Impressions Study Infographics Library
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.