Promo Research

ASI Insights

The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.

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Latest Research News

How Healthcare Is Propping Up the U.S. Labor Market – And Stoking Promo Sales

Strategy

How Healthcare Is Propping Up the U.S. Labor Market – And Stoking Promo Sales

Healthcare is by far the greatest source of job growth, giving distributors welcome consistency even as tighter budgets reshape buying behaviors.

Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

For nearly 20 years, ASI's Ad Impressions Study has demonstrated that promotional products are more than effective at winning consumer...

ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways

Research

ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways

The newest edition of ASI’s definitive end-user study highlights the effectiveness and impact of promotional products.

End-Buyer Research Series

This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.

End-Buyer Research

2024 End-Buyer Research
ESP+

State of the Industry

This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.

Ad Impressions Study

The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.

2026 Ad Impressions Study Infographics Library

Ad Impressions Study
State and Regional Report

State and Regional Report

Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.

2025 State and Regional Report