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10 Promo Pros Reveal How They’re Using AI & Automation
With so much talk of “automating this” and “using AI to do that,” a collection of branded merch experts explain how they’re effectively leveraging these tools.
Top Stories
Shane Brett Appointed as CEO of Stormtech
Brett takes over the role from company founder Blake Annable, who is now chairman.
XD Connects Acquired by Platinum Equity
The Dutch supplier, Counselor’s 2024 Sustainability Advocate of the Year, said the move will help unlock growth opportunities. Last month Platinum Equity agreed to acquire European supplier Solo.
Promo Insiders: Inside BDA’s Acquisition of Harper + Scott
Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why the acquisition me...
Garyline To Integrate Under Koozie Group Name Starting January 2026
Products from Counselor Top 40 supplier Garyline will be offered as a sub-brand through Counselor Top 40 supplier Koozie Group, following the latter supplier’s acquisition by private equity firm Mi...
Latest News
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Zagwear Hires John Flath as VP of Sales & Marketing
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The Bright Side: PCNA Funds Five More Community Orchards in Pittsburgh
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PPPC Hosts 67th Annual NATCON in Toronto
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Numo Manufacturing Welcomes Kate Plummer as Director of Sales
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Skucamp Conference Tackles AI, Tariffs & Growth
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In The News - September 2025
Product Hub
Products
This Week’s New Suppliers: Products for Every Season
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Motivating Corporate Gifts & Incentives
Prime corporate-gifting season is here, so make your holiday promotions stand out with unique, quality branded items.
Products
Promotions Planner: Holidays Beyond the Holidays
Start presenting ideas to clients for promotional campaigns centered around December observances.
Vantage Apparel & Redwood Classics Launch Custom Color Program
The program allows distributors to PMS-match colors on select Canada-made garments, with lower minimums and quicker turnaround than typical.
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Storm Creek Hires Industry Vet Ty Cannon to Sales Role
With over a decade of apparel industry experience, Cannon joins Storm Creek as in-territory account manager.
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Alan Tabasky Joins C-Suite at SnugZ USA
Tabasky, who has 30 years of industry experience, was named senior vice president and chief supply chain officer at the Counselor Top 40 supplier.
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Proforma Hosts Over 600 at Annual Convention
The 2025 Convention and Family Reunion theme was “The Sound of Success.”
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Stahls’ Opens Fulfill ONE Print-On-Demand Fulfillment Center
The firm is linking its Fulfill Engine print-on-demand platform with a physical fulfillment location in Michigan, with plans to expand to Europe in the next year.
Promo for the Planet
Sustainability
Sustainability Roundup: Biodegradable Hat Brims & Recycled Footwear
Brands in promo and beyond are pushing innovations in circularity.
Sustainability
Wild Thang Earns B Corp Certification
The U.K.-based distributor launched an eight-point sustainability pledge two years ago and is aiming to reach carbon net zero by 2030.
Sustainability
Leader Promotions & Image Source Earn EcoVadis Bronze
The distributor firms rank in the top 35% of all companies assessed by the business sustainability platform in the past 12 months.
Move Beyond Stitch Count With These Embroidery Pricing Strategies
Decorators should sell the perceived value of their premium embroidery services.
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8 Reasons You Don’t Want To Miss PRINTING United Expo This Year
The show, set for Oct. 22 to 24 in Orlando, FL, features a slew of educational and networking opportunities.
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How Promo Products Helped Save a Texas Print Brokerage
Having a diversified business has helped ColorMix Graphics & Printing thrive.
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Texas Decorator Explores the Power of Print & Promo
C.C. Creations proves why being a true one-stop shop is the future of convergence.
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Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology
Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduced an advanced ink management system.
Sponsored Content
melin
2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option than melin (asi/34372): the world's most premium headwear . Finish the year with...
STAHLS'
Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today's podcast, we're joined by Jennifer Johnson, strategic account executive at STAHLS'...
Caro-Line
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by Caro-Line (asi/44020) will weave your client's brand into the lives of recipients for years to come. We're covering...