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Promo Industry Achieves Record Sales in 2024 Despite Challenges
ASI Research shows that distributors increased collective sales by 1.8% year over year to $26.6 billion – a new high-water mark.
Top Stories
Obituary: Fred Albrecht, Proforma Albrecht & Co.
The long-time co-owner of one of promo’s most successful distributorships and the 2024 Counselor Lifetime Achievement Award honoree passed away on Jan. 23.
Judge Dismisses Lead Lawsuit Against Stanley Drinkware’s Parent Firm
Still, U.S. District Judge Tana Lin left the door open for plaintiffs in the proposed class action suit to file an amended complaint that would reignite the legal battle.
CBP Aims To Close Duty-Free Loophole for Certain ‘Low-Value’ Imports
Promo supply chain experts don’t anticipate major industry impacts but noted small-batch/custom product import orders could potentially be affected.
Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods
The move marks another strategic partnership between Counselor Top 40 promotional products suppliers.
Latest News
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In The News - January 2025
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Vantage Apparel Appoints Lauren Monnier as Director of Merchandising
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Case Study: How Promo Products Help a School District Printer Thrive
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3M/Promotional Markets’ Sales Reportedly Dropped About 3% in 2024
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StickerYou Partners with Buying Groups, Multi-Line Reps in U.S.
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AIM Smarter, ACS Affiliate Services Recognize VIP Supplier Partners
Product Hub
Products
This Week’s New Suppliers: New Promo for You
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Sleek Sport Bottles
These drinkware picks are great for sports teams, fitness centers or campaigns centered around the great outdoors.
Strategy
ASI Orlando 2025: Product Showcase Winners
As suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had the chance to vote on their favorites.
Stran Promo Restates 2022 & 2023 Financial Performance
The publicly traded Counselor Top 40 firm’s new data shows that it sustained losses in both years while netting slightly lower sales than originally reported.
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The Magnet Group Announces 2025 Fran Ford Award, Sales Achievement Award Winners
The Counselor Top 40 supplier honored exemplary team members at its sales meeting in Las Vegas on Jan. 12.
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Shonebarger, Appelbaum Launch New Supplier
Promo veterans Eric Shonebarger and Josh Appelbaum have created TCF Linen, a new division of Ya Ya Creations that offers event supply goods, including centerpieces, wall décor, lighting, tableware ...
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4imprint Says Annual Growth Slowed Again
Still, promo’s largest distributor notched another record-breaking revenue tally, increased before-tax profit and has nearly $150 million in the bank, just-released financial results showed.
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No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming
Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president. Some could be coming as soon as Feb. 1.
Promo for the Planet
Sustainability
Cintas CEO Says ‘Future Is Bright’ in 2024 Sustainability Report
The Counselor Top 40 distributor noted that it has reduced emissions intensity by 40% since its base year of fiscal 2019, among other achievements.
Sustainability
Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling
Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.
Sustainability
Terry Town Debuts Bag Line With Sustainability Focus
The supplier known for its blankets and towels is branching out into bags, launching a house line made from recycled materials and introducing European brand Swissdigital Design to customers.
Decorating Roundup: Epson Announces First Direct-to-Film Printer
Also, International Coatings releases a reformulated Legacy White, and Stahls’ offers its downloadable 2025 catalog.
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To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects like mineral washes make custom colors an enticing proposition.
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Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.
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2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun - are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an...
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PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
Sponsored Content
Greater Pacific Industries
The Step-By-Step Guide to Selling Custom Products
The sales process for custom products is more similar than you think to the stock products you're used to. By making small adjustments and noticing upsell opportunities , you can walk away...
Greater Pacific Industries
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to common client questions you need to put fears to rest and provide peace of mind on every order. Q:...
melin
Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372) should be at the top of your list. Having earned the title of the world's most premium headwear , these ...