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Counselor State of the Industry 2026: Revealing Economic Indicators
We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.
Top Stories
Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into the Next Chapter
The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.
Dozens of Promo Firms Recognized on 2026 Inc. 5000 List
Companies are ranked according to their percentage revenue growth over the last three years.
Nadel Acquires Napa-Based Distributor Tugboat
The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial creativity” with Nadel’s global sourcing and brand consulting expertise.
Product Hub
Products
This Week’s New Suppliers: Unique & Memorable Giveaways
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Smart Sweatshirts & Fleece
A staple of college life and outdoor events, sweatshirts and fleeces offer year-round comfort.
News
ASI Show Chicago 2026: Product Showcase Winners
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
Parker Wolfe Joins Ball Pro as Director of Sales & Marketing
The supplier created the new role to further grow and support its long-term goals.
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Obituary: Dave Crofoot, Western Associates
Crofoot owned the Marion, KS-based distributor for several decades and was exceptionally active in his community.
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4imprint Lifts Outlook Amid Modest Revenue Growth
The largest distributor in promo increased revenue by 1% during the first half of 2026, according to newly released half-year earnings.
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Spokane Distributor Displaced by Wildfire
Brayden Jessen of Zome Design has not been able to return to his house, though his company is running normally so far. He’s now planning a fundraiser to help those who’ve lost everything.
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BDA Appoints Kristin Massoth National Account Director of Sports & Entertainment Licensing
The Counselor Top 40 distributor also announced a slew of new licensing partnerships.
Promo for the Planet
Sustainability
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact
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Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the rewards — and the risks.
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Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distributors of varying sizes.
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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verticals thrived while others took a step back.
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Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, apparel continues to dominate.
Sponsored Content
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Active Life Promo
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