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Counselor 2025 Power 50

Counselor 2025 Power 50

Top Stories

ASI Power Summit 2025: The Future of AI Is Here

Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule shared their thoughts and insights on the development of AI during the executive event in Scottsdale, AZ.

Trade Escalation Between the U.S. & China Leaves Promo Industry Looking for Clarity

Over the weekend, President Trump announced plans to increase the tariff on Chinese goods to 130%.

Branding Together: Jeremy Picker Shares His Secrets to Creative Merch Design

The CEO and creative director of Colorado-based distributor AMB3R talks about how he got his start in the apparel and promo industries and where he draws inspiration for his projects.

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

The third quarter also saw growing searches for products like bookmarks and fans, according to a new report from ASI Research.

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Product Hub

This Week’s New Suppliers: Promo for Anywhere

Products

This Week’s New Suppliers: Promo for Anywhere

Discover creative products from new ASI suppliers.

Editor’s Picks: Standout Lanyards

Products

Editor’s Picks: Standout Lanyards

Distribute quality custom lanyards at events, employee onboardings and more to add branding to an everyday item.

This Week’s New Suppliers: Hot New Promo

Products

This Week’s New Suppliers: Hot New Promo

Discover creative products from new ASI suppliers.

The Sourcing Group Acquires Vanguard Direct, Bringing Total Revenue to $265 Million

The Sourcing Group Acquires Vanguard Direct, Bringing Total Revenue to $265 Million

The Counselor Top 40 distributor says the acquisition will help TSG expand its reach into managing technology applications for public and private sector clients.

Promo for the Planet

Fairware Releases 2024 Impact Report

Sustainability

Fairware Releases 2024 Impact Report

The 20-year-old Canadian B Corp highlighted achievements that include planting more than 32,000 kelp last year to help restore the Pacific coast.

Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows

Sustainability

Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows

The Belgian apparel wholesaler also highlighted its support of more than 2,000 organic cotton farmers in Tanzania in the report.

S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report

Sustainability

S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report

The Counselor Top 40 supplier said the newly published report is a transparent overview of its 2024 achievements across environmental, social and governance areas.

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get clever with promo campaigns.

Sponsored Content

Save Time & Save Money: Goof Proof Transfers Now at STAHLS’

STAHLS'

Save Time & Save Money: Goof Proof Transfers Now at STAHLS’

Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof screen-printed transfers are the solution for apparel decorators, print shops and T-shirt businesses that want to ...

Successful Sales Made Easy: How To Prevent Common Project Issues

Alexa Springs

Successful Sales Made Easy: How To Prevent Common Project Issues

Get ahead of common order challenges before they happen by following these simple tips . From avoiding shipping delays to eliminating extra fees , we explain how easy it is to ensure every...

5 Sales Strategies for Selling Custom Promos

Greater Pacific Industries

5 Sales Strategies for Selling Custom Promos

Unlock the power of custom promo sales — even if you've never sold custom before. With these proven sales strategies at your fingertips, you'll confidently upsell high-impact products , ...