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Promo Insiders: Crafting a Tequila Powerhouse With Juan Jose Sánchez
The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a prem...
Top Stories
Convergence Corner: Rodney Double’s Promo Career Started With a Trial by Fire
The branded merchandise manager for the Imagine Group began in promo with a difficult order, but things have gotten easier.
HALO Announces 2 Distributorship Acquisitions
Both distributorships – Leslie Jordan Inc. in Portland, OR, and T & P Incentives in St. Louis, MO – will maintain their respective names, staff and operating locations.
Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo
Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.
3 Printing Horror Stories – and How To Avoid Them
From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.
Latest News
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Editor’s Picks: Amazing Awards & Plaques
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Promo Leaders Set Industry Goals at GXN Conference
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Lane Seven Apparel Appoints Milissa Gibson to Senior Vice President of Sales
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This Week’s New Suppliers: Rake in Sales With These Finds
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Cimpress Invests $10M Into Earth Brands
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In The News - October 2026
Product Hub
Products
This Week’s New Suppliers: Back to the Classics
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Welcoming Winter Accessories
As the weather cools off, clients will be appreciative of these seasonal essentials to show off their brands while staying cozy.
Products
This Week’s New Suppliers: Fall Into These Products
Discover creative products from new ASI suppliers.
TSC Taps Sheila Johnshoy as Chief Revenue Officer
Johnshoy brings more than two decades of promo industry leadership experience, including C-level roles at Counselor Top 40 distributors Stran and ePromos.
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American Ad Bag Promotes Lisa Parker to VP of Sales
Parker has been with the supplier for nearly 12 years.
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Mike Perez Returns to Group CEO Role at HH Global
Perez served as CEO from 2021 to 2023 before becoming a nonexecutive director and board member for the Counselor Top 40 distributor.
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Gildan and S&S Amend Agreement To Comply With FTC Fair Pricing Protections
The federal agency closed its investigation into the two Counselor Top 40 suppliers for potential violations of price discrimination.
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Buc-ee’s Settles Trademark Lawsuit Against Ohio Chain Mickey’s Convenience Stores
The original lawsuit was filed by the travel-stop chain in February, while Mickey’s owner Coles IP Holdings countersued in April.
Promo for the Planet
Sustainability
Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy
The climate impact forum, held in Winter Park, CO, brought together around 40 sustainability leaders from across the industry.
Sustainability
BAMKO Partners With veritree for Verified Tree-Planting Initiative
The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per year as part of an ongoing environmental restoration project.
Sustainability
S&S Cut Water & Energy Use in 2025, Report Shows
In its second-annual sustainability report, the Counselor Top 40 supplier noted that it had completed its first climate risk assessment.
Viral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.
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7 Secrets for Creating Amazing Self-Promos
The best self-promos don’t simply arrive – they make a memorable entrance. A veteran distributor known for highly creative self-promos explains how to make a lasting impression.
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PRINTING United Expo 2026: Key Conversations From the ASI Pavilion
The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo professionals together for networking and educational opportunities.
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The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo
To build consumer loyalty and communities that extend beyond their core products, end-buyers are making merch a bigger — and earlier — part of their brand-building strategy.
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PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
Sponsored Content
Outdoor Cap
How To Sell Camo Caps: The New, Must-Have Statement Accessory
Camouflage is having a major fashion moment . No longer only for the outdoors, camo is now the must-have , trending pattern for branded wearables designed to stand out, not blend in. Discover...
Vault Promotions
10 Name Badge Sales Prospects for Year-Round Profits
As you prepare your sales strategy for 2027, be sure to prioritize these profitable industries that are big buyers of custom name badges . By securing relationships with these clients now, you...
STAHLS'
Why Print on Demand Is Becoming a Competitive Advantage for Promo Distributors
Modern online shopping has shaped consumer expectations for promotional products and corporate merch. Employees and customers are used to personalized recommendations, mobile-first shopping,...