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Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
We ranked the largest trade shows by attendance, sharing insights on what each of these audiences are looking for out of their branded merch.
Top Stories
Beacon Promotions Recalls Repackaged M&M’s in 20 States
Distributors should notify end-recipients to quarantine the items, then return or destroy the products, according to the recall letter.
Convergence Corner: John Vo & WHOOPLA’s Creative Kitting Solutions
The owner of WHOOPLA explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.
Bill Gossman Appointed to Top Role at Staples Promotional Products
Gossman succeeds former president Daron Hines at the Counselor Top 40 distributor.
Q&A: How To Get the Most Out of Your Trade Show Experience
Proven techniques like knowing who you want to visit and using activations can ensure suppliers stand out at trade shows and distributors get the most value.
Latest News
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Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup
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HALO Recognizes Top Supplier & Supplier Representative of 2025
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Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director
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A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
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Q&A: Mel Lay of Allmade on the Importance of Showing Your Impact
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iPROMOTEu Recognizes Top Supplier Partners
Product Hub
Products
This Week’s New Suppliers: Fun New Promo for February
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Personalized Pet Items
Appeal to the millions of pet owners across the country with a promo item for their furry friends.
Products
This Week’s New Suppliers: New Promo, New Opportunities
Discover creative products from new ASI suppliers.
Koozie Group Taps Patrick Reininger as New Chief Commercial Officer
The announcement comes just a month after the Counselor Top 40 supplier completed the integration of Garyline.
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Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
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LogoBranders Promotes Morgan Symons to VP & General Manager
In her new role at the Montgomery, AL-based distributor, Symons will be responsible for modernizing and upgrading systems.
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iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheons
The Counselor Top 40 distributor recognized performance, leadership and impact across its network of owners and affiliates.
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U.S. & India Reach Tentative Trade Deal, Bringing Tariffs Back Down to 18%
President Trump announced the agreement on Truth Social after a phone call with Indian Prime Minister Narendra Modi.
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and...
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What’s New in Apparel Decorating?
Direct-to-film advancements and automation solutions were front and center at recent industry events.
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What Promo Needs To Know About Commercial Printing
For distributors looking to increase margins or expand services, here’s a rundown of the pros and cons of common printing techniques.
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How To Sublimate the Top of a Bucket Hat
Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic prototype to enable sublimation on the tops of bucket hats for the Branding Together podcast merch project.
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My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
Industry distributors share the promo products that they love the most.
Sponsored Content
SnugZ USA
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun. We're talking about Puffin Drinkwear , now available from trusted supplier SnugZ USA (asi/88060). You read...
Wendell August Forge
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marks America's 250th anniversary , bringing with it demand for American-made goods and branding opportunities for American businesses and events. Help your clients celebrate this...
AutoTran, Inc.
Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer a few quick questions to get matched with the best printer for your business .