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Promo Insiders: The Importance of Human Connection in the Age of AI
Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining a personal touch.
Top Stories
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
As blockbuster films fuel a resurgence at theaters, studios and entertainment clients are investing in custom creative promos.
25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terrorist attack in American history, commemorative items such as T-shirts and coins honor the legacy of those who lost their lives.
The 2026 Gift Guide
What’s your client’s gifting persona? Take our quiz and discover the products that will make the holidays a huge hit.
PRINTING United Alliance President Dave Leskusky To Retire After 31 Years
Leskusky will retire at the end of 2026, though he’ll remain with the Alliance in a consulting capacity through September 2027.
Product Hub
Products
This Week’s New Suppliers: New Products, New Possibilities
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Business & Executive Bags
Make a meaningful impression on new hires and top performers alike with these elevated work bags.
Products
This Week’s New Suppliers: A Long List of New Promo for a Long Weekend
Discover creative products from new ASI suppliers.
Starline Partners With Le Tour de Spice
The Counselor Top 40 supplier will add spice packets and drink mixes from the company to its lineup.
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Former Zillow VP Matt Gilliland Joins ASI as Chief Product Officer
Gilliland will be tasked with helping shape the future of the ESP+ platform and accelerating development of new AI-powered tools.
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The Authentic T-Shirt Company/SanMar Canada Adds Resource To Find Decorators
ConsoliFreight Connect allows users to search based on location, province and decoration technique, the supplier said.
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iPROMOTEu’s Distributor Exchange Acquires Flywheel Brands
The acquisition adds print production expertise, fulfillment and e-commerce capabilities to the Counselor Top 40 distributor.
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Logomark Names Clive Goldberg CEO
Gnesin, the founder and CEO of the Counselor Top 40 supplier, will transition to the company’s board.
Promo for the Planet
Sustainability
BAMKO Partners With veritree for Verified Tree-Planting Initiative
The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per year as part of an ongoing environmental restoration project.
Sustainability
S&S Cut Water & Energy Use in 2025, Report Shows
In its second-annual sustainability report, the Counselor Top 40 supplier noted that it had completed its first climate risk assessment.
Sustainability
How Green Giftz Was Ahead of the Sustainability Curve
Karen Scarpino and her Michigan-based promo firm were creating unique upcycled products decades before it was a common practice in the industry.
ASI Pavilion Comes to PRINTING United Expo
Held from Sept. 23 to 25 at the Las Vegas Convention Center, the show within a show features expert-led education on promo, networking opportunities and an array of supplier booths.
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Counselor 2026 State & Regional Sales Report
Consistent growth across the country is an encouraging sign for future promo sales opportunities.
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How Printers Are Adopting AI & Automation
The technology is becoming an essential business tool for the print and packaging industries.
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Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
The best communication methods focus on conveying one simple idea and serving recipients – not the sender.
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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on how much Sharks are willing to invest in a company, particularly in later seasons.
Sponsored Content
STAHLS'
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's the time to make sure you know how to deliver memorable and successful gifts and incentives for your...
Fey Promo
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most thoughtful and impactful products that keep both in brands hands and in paws. How To Sell ... Medication...
Certif-A-Gift
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift of their choice. Discover how two turnkey gifting platforms eliminate the stress of product selection and...