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Strategy
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
StrategyBachelorette parties are high-spend events, making them ripe opportunities for promo.
Tees or Towels? NBA Playoff Promo Sparks Debate
StrategyFor the past few months, NBA fans have been arguing online over whether teams should gi...
As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on ...
Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
Some international soccer fans coming to t...
PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption
Nearly 200 women attended the conference h...
Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
StrategyAttendees heard a keynote from “Shark Tank” star Daymond John and explored product tren...
How Something Inked Landed & Executed Its World Cup Licensing Program
StrategyThe Counselor Top 40 distributor used existing relationships to place branded merchandi...
Everything Is Customer Service: The Right Way To Build Trust
StrategyStellar customer service creates trust, which leads to repeat business and makes client...
Inside the ASI Show Pavilion at PRINTING United Expo 2026
StrategyThe “show within a show” debuting this year will be the promotional products hub of the...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s...
4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators
Distributors and contract decorators must ...
SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs
The Canadian distributor found that brande...
How 35 Years in Print Led to Promo
Steve Enright of PromoPrint Group shares w...
How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends
Matching jackets worn by NHL players’ wive...
5 Tips for Better Color Management
In the print and promo world, accuracy is ...
‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
StrategyThe British entrepreneur runs a certified B-Corp supplier that has donated close to 1 m...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
StrategyPromo products create the strongest impact when they deliver a meaningful experience, n...
Sponsored Content
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Q&A: Why the ASI Show Pavilion at PRINTING United Expo Is Key for Promo
StrategyDave Leskusky, president of PRINTING United Expo, also explains why the convergence of ...
Buyers Are Using AI for Search – Are You Showing Up?
StrategyConversational AI is quietly rerouting corporate accounts. Here’s what distributors can...
Everything Is Customer Service
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
Trend Watch: The Growing Niche of Funeral Merch
StrategyA shift toward celebrations of life, along with longstanding traditions like remembranc...