Strategy

How PRINTING United Expo Can Open New Doors for Distributors

Strategy

Customers are demanding more customization, faster turns and fresh decoration. Attendin...

5 Packaging Mistakes To Avoid

Strategy

Label and package printing can be a lucrative market, but there are complications to co...

My Favorite Merch: Cindy Mullen, BAMKO

Industry distributors share the promo prod...

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Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K....

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Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it...

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

Strategy

A random memory of a beloved tool reveals how even the smallest promo items can make a ...

Counselor State of the Industry 2026: Supplier Snapshots

Strategy

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Strategy

Key characteristics stand out with distributors of varying sizes.

Counselor State of the Industry 2026: Revealing Economic Indicators

Strategy

We used State of the Industry findings, ASI Research metrics and broader economic data ...

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verti...

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Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, ap...

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Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting ar...

Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch servi...

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Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve custom...

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Tap Into the Vintage Aesthetic for Trendy T-Shirts

A modern yet vintage-style tee isn’t an ox...

Counselor State of the Industry 2026: Shifting Sourcing Strategies

Strategy

From diversifying production across countries to strategically managing inventory, supp...

Counselor State of the Industry 2026: Addressing Labor Concerns

Strategy

More job applicants don’t always mean better candidates, but smart suppliers have found...

Counselor State of the Industry 2026: Successfully Selling Print on Demand

Strategy

Print on demand is revolutionizing the market, but distributors need a measured approac...

Counselor State of the Industry 2026: Strengthen Your Supplier Network

Strategy

As distributors narrow their supplier networks, they’re doubling down on trusted partne...

Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

Strategy

The addition illustrates how logo placement is at the heart of college and professional...

Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend

Strategy

As client marketing budgets tighten, distributors must act strategically and connect pr...