Strategy

4 Tactics for Winning More Sales With a Tailored Approach

Strategy

In this Quick Hit video on the ASI Learning Network, Mike Fossano of Premier Communicat...

The Print & Promo Present at Philly’s MLB All-Star Game

Strategy

Massive signage, Philly-themed gimmicks and fan interaction created a home run of a fan...

ASI Show Comes to Chicago Next Week

Attendees can participate in education ses...

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The Next Big Thing in Print

Here’s a look at what’s trending in print ...

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Next Level To Provide Blank Tees for Got Sole’s 2026 U.S. Festival Tour

The high-quality, streetwear-inspired T-sh...

Q&A: Andrew Titus Discusses His New Book for Emerging Leaders

Strategy

The president of United Franchise Group shares why it’s important for leadership to be ...

FIFA Fan Festival Charms Fans With Creative Promo

Strategy

Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s...

Why High-Velocity Decoration Is a Survival Strategy

Strategy

Direct-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Strategy

Bachelorette parties are high-spend events, making them ripe opportunities for promo.

Tees or Towels? NBA Playoff Promo Sparks Debate

For the past few months, NBA fans have bee...

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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Alcohol consumption among Americans is on ...

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Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend

Some international soccer fans coming to t...

PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption

Nearly 200 women attended the conference h...

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Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East

Attendees heard a keynote from “Shark Tank...

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How Something Inked Landed & Executed Its World Cup Licensing Program

The Counselor Top 40 distributor used exis...

Everything Is Customer Service: The Right Way To Build Trust

Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Inside the ASI Show Pavilion at PRINTING United Expo 2026

Strategy

The “show within a show” debuting this year will be the promotional products hub of the...

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

Strategy

The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...

4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators

Strategy

Distributors and contract decorators must develop strong partnerships and hone their co...

SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs

Strategy

The Canadian distributor found that branded items provided by employers are often not w...

How 35 Years in Print Led to Promo

Strategy

Steve Enright of PromoPrint Group shares what he’s learned in his 35 years of print and...