Strategy

My Favorite Merch: Cindy Mullen, BAMKO

Strategy

Industry distributors share the promo products that they love the most.

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

Strategy

People in European countries like the U.K. were left without eclipse glasses to safely ...

Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it...

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Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals ...

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Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the ...

Counselor State of the Industry 2026: Distributor Snapshots

Strategy

Key characteristics stand out with distributors of varying sizes.

Counselor State of the Industry 2026: Revealing Economic Indicators

Strategy

We used State of the Industry findings, ASI Research metrics and broader economic data ...

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Strategy

In a complicated economic year, some verticals thrived while others took a step back.

Counselor State of the Industry 2026: Top Promotional Products Categories

Strategy

Among the most-sold product categories, apparel continues to dominate.

Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting ar...

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Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch servi...

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Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve custom...

Tap Into the Vintage Aesthetic for Trendy T-Shirts

A modern yet vintage-style tee isn’t an ox...

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Counselor State of the Industry 2026: Shifting Sourcing Strategies

From diversifying production across countr...

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Counselor State of the Industry 2026: Addressing Labor Concerns

More job applicants don’t always mean bett...

Counselor State of the Industry 2026: Successfully Selling Print on Demand

Strategy

Print on demand is revolutionizing the market, but distributors need a measured approac...

Counselor State of the Industry 2026: Strengthen Your Supplier Network

Strategy

As distributors narrow their supplier networks, they’re doubling down on trusted partne...

Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

Strategy

The addition illustrates how logo placement is at the heart of college and professional...

Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend

Strategy

As client marketing budgets tighten, distributors must act strategically and connect pr...

Counselor State of the Industry 2026: Adopting an AI Strategy

Strategy

Distributors don’t need a sweeping AI strategy to begin seeing results. Instead, the ke...

Counselor 2026 State of the Industry

Strategy

With business challenges everywhere, distributors and suppliers can drive success by ig...