Case studies

Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

Strategy

The addition illustrates how logo placement is at the heart of college and professional...

FIFA Fan Festival Charms Fans With Creative Promo

Strategy

Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s...

How Something Inked Landed & Executed Its World Cup Licensing Program

The Counselor Top 40 distributor used exis...

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Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

The massive installation in Philadelphia’s...

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How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends

Matching jackets worn by NHL players’ wive...

Trend Watch: The Growing Niche of Funeral Merch

Strategy

A shift toward celebrations of life, along with longstanding traditions like remembranc...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

Strategy

The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...

A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Strategy

Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’

Produced by distributor WHOOPLA, the inspi...

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What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

With three releases tied to the 30th anniv...

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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies ...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands hav...

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Counselor Promo Campaign Awards

Discover the promotions that deliver creat...

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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

Strategy

What started as an ejection- and suspension-worthy moment ended with something fans can...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

Strategy

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

Strategy

The partnership takes brand engagement to a new level by cleverly matching the slogan w...