Product Trends

8 Koozie Group Pens Are Now CarbonNeutral-Certified

News

The Counselor Top 40 supplier worked with Climate Impact Partners to reduce and offset ...

2024 ASI Media Product of the Year: Yard Signs

Strategy

Throughout a fiercely contested election, political signs became the symbol of choice ...

Promotions Planner: Spring Has Sprung

Start presenting ideas to clients for camp...

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3 Ideas for Using Pantone’s 2025 Color of the Year Mocha Mousse

The earthy brown hue gives off cozy vibes.

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How To Embrace ‘Dopamine Décor’

The latest interior design trend suggests ...

Joe’s Faves: Multipurpose Items

Products

The versatility of these promo picks will make them a hit with clients and end-buyers.

Promotions Planner: A Month of Love

Strategy

Start presenting ideas to clients for campaigns centered on February observances.

Attraction Acquires Customization Platform Jameo

Sustainability

The Quebec-based apparel supplier will now offer personalized carbon-neutral garments v...

How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion

Strategy

The generation’s eclectic and nonuniform style can be taken advantage of in a push towa...

‘Halloween,’ ‘Pens’ and Retail Brands Come Out on Top in Canadians’ Q3 ESP Searches

Seasonal items, school essentials and prem...

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Shades of Green Hit the Runways This Fall

The many iterations of this lush hue are p...

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Top 10 ESP Searches: Fall Staples Climb During Q3

Top retail drinkware brands like Stanley a...

Attraction Now Upcycling Its Textile Scraps

The Canadian apparel supplier has partnere...

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ImprintID Adds Line of Premium Corporate Gifts

Sustainability is a key feature of many of...

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PCNA Launches New Apparel Line With Sustainable Focus

Elevate by PCNA, an evolution of the Couns...

Flannel Shirts Stand the Test of Time

Strategy

A workwear staple that became part of the grunge uniform in the ’90s, the layering piec...

Custom Shoes Continue To Evolve in Promo

Strategy

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...

SAAGNY’s Promotions East Trade Show Highlights Unique Trends, Community

Products

Creative decoration and packaging, sustainability and fun were all top of mind for the ...

Drinkware, Social Media & the Continual Search for the Next Stanley

Strategy

What’s hot in drinkware is now defined by social media, fueling the growing consumer ur...

Editor’s Picks: Standout Jewelry & Pins

Products

Both jewelry and lapel pins have a sense of quality and prestige that make them powerfu...

Counselor Promo Campaign Awards 2024

Awards

Delivering a smile and making a difference? All in a day’s work for these standout prom...