ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Product trends

BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
Sustainability

Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.

Gemline Adds Cool Gear Drinkware to Lineup
Gemline Adds Cool Gear Drinkware to Lineup
Products

The Counselor Top 40 supplier expanded its drinkware lineup and relationship with the D...

Promotions Planner: Indulge & Enjoy

Start presenting ideas to clients for prom...


SanMar Expands Offerings From Cotopaxi

The five outerwear pieces and hiking backp...


Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remain...

ASI Chicago 2025: Top Finds From the Show Floor
ASI Chicago 2025: Top Finds From the Show Floor
Products

There were tech products, natural materials and unique innovations aplenty at ASI’s sum...

Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
Research

The second quarter also saw sustained interest in trendy products like custom socks and...

Prime Line Partners With YETI To Offer Drinkware Styles
Prime Line Partners With YETI To Offer Drinkware Styles
News

The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of ...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Strategy

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.

Gemline To Offer Luxury Travel Brand Hartmann in Promo

Hartmann’s line of bags and luggage is the...


The Bottle Station Improves Accessibility for People With Limited Mobility

The product secures items to surfaces, mak...


Promotions Planner: Awareness in Action

Start presenting ideas to clients for prom...

Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo

Gen Z is taking their downtime offline – a...


TravelChair Products Featured on ‘Good Morning America’

A range of outdoor chairs and a table from...


Koozie Group Pens Are One of the Products in the Running for Florida Competition

The pen collection can be voted the “Coole...

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Strategy

The decorating technique can add more dimension and depth than typical embroidered logos.

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Strategy

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...

The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
News

A portion of sales from one of Infinity Her’s patriotic styles will be donated to the n...

Promotions Planner: Educate & Appreciate
Promotions Planner: Educate & Appreciate
Products

Start presenting ideas to clients for promotional campaigns centered around September o...

Ruckus & Co. Launches Nametag & Lanyard Recycling Program
Ruckus & Co. Launches Nametag & Lanyard Recycling Program
Sustainability

After an event, attendees can deposit event credentials and lanyards into a special col...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
Strategy

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...