Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Sunscope

(asi/90075)

Sunscope COO Dilip Bhavnani doesn’t want to sugarcoat it: “Between global instability, rising raw material and freight costs, inflation and the rapid evolution of AI reshaping the marketplace, the promo industry is navigating real headwinds,” he says. But when times are hard, that’s when the Commerce, CA-based supplier really thrives. “We’ve built our business to be nimble, and we’re leaning into that now more than ever,” Bhavnani says.

40%
Percentage of imports sourced from China, compared to 95% in 2022

The company made the decision to reduce its China imports to under 40%, diversifying its sourcing and building a more resilient, agile supply chain. These moves paid off – the firm grew sales by more than 2%. In 2026, “we’re going on the offense,” Bhavnani says. “Our top priorities are expanding our reach with large distributors, driving meaningful sales growth and deepening the relationships we’ve built with our current clients.”