Awards July 22, 2026
Counselor Top 40 Suppliers 2026: No. 37 Stouse
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Stouse
(asi/89910)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 36
• 2025 Revenue: $55.5
• 2024 Revenue: $53.8
• Year-Over-Year Difference: 3.2%
• 2023 Revenue: $56.2
• Top Company Officer: Bill Wood, CEO
• Year Founded: 1977
• Headquarters: New Century, KS
• Financials Certified By: Bill Wood, CEO
With so much uncertainty, Stouse focused on what it could control: its operational logistics, on-time delivery, product quality and workplace safety. The supplier increased sales by over 3% last year as it falls one spot in the Counselor Top 40 rankings. In terms of products, Stouse is looking at emerging and growing product categories within the print and labeling space, like RFID technology and other print pieces that connect to other campaigns. “Our new vinyl sticker sheets are getting a lot of attention right now,” says Director of Marketing and E-Commerce Jennifer Hoyt.
3M+
Pieces printed per day
“They give our distributors something trendy and fun to offer their customers without extra set-up fees or die charges, making them easy to sell and cost-effective.” Stouse is also still focusing on its tried and true product categories like roll labels, and attention-grabbing pieces like holographic and glitter decals.