Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

NC Custom

(asi/44900)

With steady growth of nearly 5% in 2025, NC Custom maintains its position on this year’s list. The supplier has been focusing energy on “top asks from the marketplace,” which include expansion of manufacturing capabilities, quickening response time and adding to its 24-hour service, according to Randi Lopez, senior strategic account manager. The January 2026 acquisition of Richmond, VA-based Confection 360 embodies those priorities, helping NC Custom add in-house high-definition chocolate etching capabilities and increase speed to market.

1,914
Made-in-USA SKUs offered

The company’s continued investment in sustainable packaging is another display of its ability to respond to market demands. With its strong foundation of U.S.-based manufacturing, the supplier has also positioned itself well to take advantage of the country’s 250th anniversary and events like the FIFA World Cup this year. And, in fact, its AmuseMints division was named an official licensing partner in the souvenir, gift and specialty retail categories for America250.