Modern online shopping has shaped consumer expectations for promotional products and corporate merch. Employees and customers are used to personalized recommendations, mobile-first shopping, fast delivery and endless product choice. When company stores fail to meet those expectations, engagement suffers. For promotional product distributors, print on demand presents an opportunity to close that gap while creating more value for clients.

Consumer Expectations Have Changed

Today’s workforce expects the same experience from a company store that they receive from leading retail brands. Many exclusively shop online on their phone, and a majority expect quality, convenience and personalization at every step. A growing portion of the workforce are having their expectations for digital shopping experiences shaped by retail brands.

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