Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

3M/Promotional Markets

(asi/91240)

Down one spot on this year’s Counselor Top 40 list, 3M has its sights set on expanding into new markets. “We leaned into new long-term opportunities that pushed us,” says National Sales Manager Jen Guse. “There were some growing pains, but they positioned us well for what’s ahead. We also increased our presence in Canada and Europe.” For 2026, the focus is on scaling smarter as well as launching a platform that enables fast API integrations, making ordering seamless.

$25B
Overall 2025 company sales

“We’ll also expand POD options, especially for lower-quantity needs,” Guse adds. “It’s a strong fit for distributors managing programs or company stores, giving them flexibility to order what they need without holding inventory. It helps that most of our products are Made in USA. We’ll keep leveraging AI in marketing and sales to drive efficiency as we grow.”