Counselor Person of the Year
Randy Carr
World Emblem (asi/98264)
The CEO has driven success by being a bold leader and a frank voice on how to thrive in uncertain times.
Counselor Distributor Entrepreneur of the Year
Tom Rector
Thumbprint (asi/305623)
Starting his company during the Great Recession gave this distributor the resourcefulness to pilot his business to long-term growth.
Counselor Supplier Entrepreneur of the Year
Mike Natenshon
Marine Layer (asi/68730)
For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.
Counselor Woman of Distinction
Jodie Schillinger
Maple Ridge Farms (asi/68680)
Raised in the promo industry, this empathetic leader is defined by her ability to empower and mentor others.
Counselor Supplier Family Business of the Year
Dixie Seal & Stamp Co. (asi/50120)
Thrust into leadership roles at a young age, the Schmidt brothers have embraced the responsibility of leading their family’s fourth-generation business.
Counselor Distributor Family Business of the Year
Advertising Premium Sales (asi/111800)
For over six decades, the Shucart family have made relationships the foundation of their company’s success.
Counselor Sustainability Advocate of the Year
Ethix Merch (asi/189731)
This distributor fulfills a mission to champion workers’ rights while also safeguarding the environment through ethically sourced, sustainable merch.
Counselor Bess Cohn Humanitarian Award
Michelle Bottino
Fully Promoted of St. Charles (asi/385024)
Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.
Counselor Lifetime Achievement Award
Chuck Fandos
The promo industry’s ultimate connector reflects on a career built on relationships, mentorship and bringing people together.
ASI would like to thank the sponsors of this year’s Counselor Awards:
Diamond Sponsor
(asi/88984)
Platinum Sponsor
(asi/75350)






