Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

ADG Promo Products

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With sales declining nearly 3% last year, ADG falls two spots on this year’s Counselor Top 40 list. One challenge the supplier contends with is helping distributors keep pace with increasing client expectations for speed, flexibility and ease – while navigating a more complex and tech-driven promo landscape, says VP of Marketing Allison McDermott. “Our top goals for 2026 are to deepen distributor connections, expand ‘Promo on Demand’ solutions, and deliver even more seamless integrations that help our partners grow efficiently,” she notes.

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“Promo on Demand” (no-minimum) products offered

McDermott adds that distributors are gravitating toward ADG’s no-minimum Promo on Demand offerings, “especially low-minimum, fast-turn custom drinkware and apparel that allow distributors to order exactly what their clients need, when they need it.”