Awards July 22, 2026
Counselor Top 40 Suppliers 2026: No. 21 SnugZ USA
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
SnugZ USA
(asi/88060)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 21
• 2025 Revenue: $90.6
• 2024 Revenue: $92.3
• Year-Over-Year Difference: -1.8%
• 2023 Revenue: $101.3
• Top Company Officer: Brandon Mackay, President/CEO
• Year Founded: 1989
• Headquarters: West Jordan, UT
• Financials Certified By: Brittany David, CRO
SnugZ USA reported a nearly 2% sales dip in 2025 as the company navigated tariffs and an unpredictable political climate, Chief Revenue Officer Brittany David explains. In efforts to strengthen both its supply chain and the customer experience, the Counselor 2026 Best Place to Work “built a bigger and stronger bench” in 2025, says David.
$100,000
Donation this year to Wounded Warrior Project
The additions to its team were headlined by industry veteran Alan Tabasky, the former president of BEL Promo (asi/39552) who joined SnugZ as chief supply chain officer and senior vice president in September. In 2026, SnugZ plans to maintain an emphasis on technology, speed and growing its retail brand portfolio; the supplier has announced recent partnerships with Puffin Drinkware, Springland Pets and travel brand Nomatic, to name a few.