Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

OTTO International

(asi/75350)

The California-based supplier recorded another year of double-digit percentage sales growth, and topped it off with the successful launch of its new Club Collection. “This is more than just adding another product line,” says Jane Su, operations manager. “It marks a strategic step beyond traditional high-volume wholesale and custom programs into more segmented, higher price-point products, laying a foundation for growth in the coming years.” Goals for 2026 include optimizing inventory placement across its California, Texas and Georgia warehouses so orders ship from the closest facility, reducing freight costs and lead times.

37%
Growth since 2023

According to Su, a challenge in the headwear market is end-customers expect retail-level quality, fast turnaround times and sharp pricing, which puts ongoing pressure on margins and operational efficiency. “Demand also fluctuates by style, region and season,” adds Su. “So when we plan how much inventory to place in each warehouse, we’re constantly making trade-offs between risk, service levels and carrying costs.”