Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Vantage Apparel

(asi/93390)

Thanks to robust growth – particularly in the buzzy print-on-demand (POD) sector – Vantage rises six spots on this year’s list. In fact, CEO and Power 50 member Rob Watson noted that the supplier’s POD business has increased from 14% to 34% of total revenue. Vantage Apparel is focused on expanding product lines, including partnering with Lane Seven Apparel (asi/66246), branching into woven blankets and adding an Americana collection for the nation’s semiquincentennial. Known for its extensive and award-winning decoration offerings, the supplier also worked on growing those capabilities, with the addition of techniques like chenille patches and further investment into direct-to-film printing.

34%
Company revenue derived from POD

“In 2026, our focus is on scaling connectivity, efficiency and on-demand capabilities,” Watson says. He points to the launch of web store platform Swagee at the beginning of the year as the start of these efforts, noting further that Vantage is targeting a 3x increase in POD capacity to support continued demand and enable faster fulfillment.