Awards July 22, 2026
Counselor Top 40 Suppliers 2026: No. 22 Cutter & Buck
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Cutter & Buck
(asi/47965)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 23
• 2025 Revenue: $89.0
• 2024 Revenue: $81.0
• Year-Over-Year Difference: 9.9%
• 2023 Revenue: $74.0
• Top Company Officer: Joel Freet, CEO
• Year Founded: 1990
• Headquarters: Renton, WA
• Financials Certified By: Dave Santiago, Vice President of Sales
Cutter & Buck continued its post-COVID rebound last year, with a nearly 10% increase in revenue, capping off five straight years of sales growth. The sportswear brand is spreading its Pacific Northwest vibe far and wide, currently developing a facility in Dallas-Fort Worth that’s expected to open in October. Driven by customer design, the expansion “is designed to deliver faster transit times, deeper inventory availability, expanded decoration capacity and improved overall reliability for distributors,” says Kelly Chapman, senior manager, revenue operations. Moving forward, the supplier plans to expand product innovation, enhance service technology and make large investments into inventory to ensure quick shipping.
20%
Growth since 2023