Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Staton Corporate & Casual

(asi/89380)

The Dallas-based supplier drops a few spots on this year’s list, as the firm saw a 9.2% decline in 2025 promo sales. Some challenges the company continues to face include supply chain variability, cost pressures and shifting demand patterns. According to Staton’s VP of Sales and Finance Lea Robinson, the supplier is focused on operational efficiencies that enhance service reliability for its customers.

35
Brands offered

“In 2025, we continued to strengthen our position by expanding key brand partnerships, improving inventory availability and fulfillment speed, and deepening relationships with decorators and promotional product professionals,” Robinson says. She adds that one of the company’s top goals for 2026 is increasing product offerings that meet evolving decorator needs. “Performance and lifestyle apparel continue to drive strong demand,” Robinson notes, “particularly versatile basics that offer comfort and durability.”