Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

PCNA

(asi/66887)

PCNA falls one spot on this year’s list but remains among the top-five largest suppliers in the industry after increasing sales 1% last year. The firm’s wins in 2025 span product, customer experience and personnel. The supplier signed partnerships with Titleist and FootJoy and was chosen as the exclusive provider of Stanley 1913 drinkware to the industry. Its drinkware company, ETS Express (asi/51197), continues to enjoy sales growth due in part to the white-hot demand for Owala. The company's recent leadership moves include promoting Mark Gammon to senior VP of sales and, on July 1, appointing Josh Militello, former president of the parent company of Igloo and other brands, as CEO. Former CEO Neil Ringel is retiring but will stay on as an adviser and member of the board of directors.

$1.26M
Donated in 2025 through 1% for the Planet commitment

The Counselor Best Place to Work also reported continued progress in its latest sustainability report, including more than $1 million donated through its 1% for the Planet program. Even as the firm contends with cost pressures due to geopolitical developments, “we’re investing in personalized, technology-driven marketing tools like BrandBook by PCNA,” says CFO David Farr, “that help our distributors grow their businesses by winning more opportunities, moving from ideation to order more quickly and closing more orders in less time.”