Awards July 22, 2026
Counselor Top 40 Suppliers 2026: No. 9 Sportsman Cap & Bag
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Sportsman Cap & Bag
(asi/88877)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 9
• 2025 Revenue: $267.3
• 2024 Revenue: $199.7
• Year-Over-Year Difference: 33.8%
• 2023 Revenue: $174.1
• Top Company Officer: Daniel Saferstein, President
• Year Founded: 1979
• Headquarters: Lenexa, KS
• Financials Certified By: Daniel Saferstein, President
The Lenexa, KS-based supplier recorded another strong year with over 33% growth, which the company attributes to the popularity of headwear and its collection of leading brands. Sportsman Cap & Bag continues to double down on that offering by rolling out a variety of new labels (10 10, Billest, Weld, Decky and Pukka) while expanding the assortment of styles available from top-selling names such as Richardson, Flexfit, YP Classics, Imperial and Legacy.
23
Distribution centers carrying its products
In addition, the company moved the manufacturing of its house brand Sportsman to Mexico to take advantage of the readiness of nearshoring. Sportsman Cap was also named a Counselor 2026 Best Place to Work, and befitting that honor, President Dan Saferstein says, “It’s the people across more than 20 locations who drive our continued success. Within our own company, employees celebrate significant milestones with anniversaries of 20, 30 and even 40 years. That level of longevity is rare air and we consider it a true benchmark of success.”