Awards July 22, 2026
Counselor Top 40 Suppliers 2026: No. 15 Ariel Premium Supply
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Ariel Premium Supply
(asi/36730)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 17
• 2025 Revenue: $131.1
• 2024 Revenue: $122.0
• Year-Over-Year Difference: 7.4%
• 2023 Revenue: $109.4
• Top Company Officer: Yuhling Lu, CEO
• Year Founded: 1993
• Headquarters: St. Louis, MO
• Financials Certified By: Yuhling Lu, CEO
In the midst of navigating tariff uncertainty and supply chain cost pressures, Ariel Premium Supply managed to increase revenue 7.4% in 2025, pushing the supplier up two spots on this year’s list. CEO and co-owner Yuhling Lu, a member of the Counselor Power 50, attributed the company’s growth to successful new product development and Ariel’s improved in-house printing and fulfillment capabilities, all while keeping its eye on sustainable, long-term growth.
20%
Growth since 2023
The St. Louis, MO-based supplier is set to complete a West Coast building expansion this year, which will help the company with its main goal for 2026: improving the customer experience with a focus on speed, flexibility and efficiency.