Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Innovation Line

(asi/62660)

With over 2% growth, Innovation Line moves up one spot on this year’s list. That’s thanks in part to several new product additions, including a continued investment in the drinkware category and the supplier’s launch of a premium tech items line known as “Innotek.” The Culver City, CA-headquartered supplier also expanded its kitting operation to include tech, first-aid and golf kits to fit a wide range of price points. “As a result, we now offer more than 350 total kit options for our customers,” says Andy Quan, chief financial officer at the firm.

350+
The number of kitting options available to customers

In 2026, the supplier plans to continue investing in new products and categories, and upgrade its technology infrastructure using AI and automation. “And as always,” Quan adds, “we'll continue to modernize our website to deliver a smoother, more engaging experience for customers.”