Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Cap America

(asi/43792)

It’s a new era of leadership at Cap America, as Jon Page and Cory Cissell – the chief product officer and president, respectively, of the Fredericktown, MO-based supplier – purchased the company from their father and company founder Phil Page. Throughout the transition to the second generation of family ownership, “our focus remained on maintaining a strong company culture, investing in our employees and continuing to improve the customer experience,” says Cissell.

$800,000
Donated to the Fredericktown R-1 Educational Foundation as part of a 10-year, $1 million pledge

The supplier drops four spots on this year’s list as sales declined nearly 5%, but it’s made “meaningful investments in training, facility improvements, technology and automation,” Cissell says. It also launched a new line of American-made knit hats and scarves and earned awards that include EcoVadis Gold certification and a spot on Counselor’s 2026 Best Places to Work list.