Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

The Unifying Power of Promo

These tumultuous times have affirmed swag’s ability to bring people together.

Promo Distributor Competes in Food Championships

Russell Bird loves to barbecue. Ribs, brisket, chicken, pulled pork, steak…you name...

End-Buyers Opt for Calming Colors in 2020

Suppliers are meeting demand with blues, greens and updated neutrals.

Trudeau Announces Changes to Virus Relief Measures

Companies only have to show a 15% revenue decline to be eligible for the 75% wage subsi...

Best Places to Work: #12 – Liquid Screen Design

Find out what makes this distributor a top promo industry workplace.

How to Become an Online Company Store Expert

Five tips from Advantages magazine to get you online and on track for sales.

How to Get the Word Out

Check out these tips to garner free publicity for your business.

PPAI Hosts NALC in Chicago

The annual executive event featured two full days of programming at the Sofitel Magnifi...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

PPPC Hosts Inaugural ‘Catalyst’ Event

The conference in Victoria, BC, welcomed 65 attendees from across North America for hig...

‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

New data from ASI Research indicates that, while classic categories once again took the...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Meet the Growing Needs of Your People

After a profound shift in the world of work, employers will be challenged to continue m...

Fully Promoted Hosts Annual Convention During ASI Fort Worth

The three-day event, which celebrated the Counselor Top 40 distributor’s 25th year in b...

Counselor Top 40 Supplier Gemline Hosts Tariffs Webinar With Supply Chain Expert

Executive Chairman Jonathan Isaacson spoke with Willy Shih, a professor at Harvard Busi...

SRG Offers Premium Items From Swarovski

The Counselor Top 40 supplier has added select fine crystal and crystal-embellished gif...

Steve Pons Joins McCabe Promotional Advertising as CEO

The Canadian industry leader brings experience scaling promo businesses and a shared vi...

iPROMOTEu Expands Support for Canadian Affiliates

The Counselor Top 40 distributor is committed to increasing support for Canadian affili...

ASI Fort Worth 2025: Attendees Head Home Feeling Energized, Enthusiastic

Distributors are looking forward to putting new tech know-how into practice and present...

ASI Fort Worth 2025: The Benefits of Adding Print to Your Business

A Power Session panel featured best practices from three distributors who offer both pr...

ASI Fort Worth 2025: Avoid Selling on Price

In a Power Session on Exhibit Day 2, industry veteran Cliff Quicksell gave distributors...

ASI Fort Worth 2025: Hone Your Social Selling Skills

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offe...

Canadian Promo Pros React to Weakened Ties With the U.S., Uncertain Economic & Political Climate

Consumers are eschewing American goods and tightening purse strings in the midst of con...

Canadian Promo Industry Reacts to Tariffs

In the weeks following President Donald Trump's announcement that the U.S. would be...

Canada Officially Imposes Tariffs on U.S. Goods

Canada has officially imposed retaliatory tariffs on U.S. goods, including products...