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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

2024 Gift Guide

After a slow start to the year, it’s time to bring the gifting cheer. Here are the prod...

PPPC NATCON Energizes Suppliers & Distributors for Q4 & Beyond

The annual Canadian convention, held in Toronto this week, featured a number of new eve...

Infographic: Supply Chain Concerns in Canada

State of the Industry research for Canadian promo shows that supply chain-induced uneas...

Charles River Apparel Promotes Jason Lipsett to President, Appoints New CRO

Lipsett represents the third generation of executive leadership at the family-owned sup...

Promotions Planner: Year-End Celebrations

Start presenting ideas to clients for campaigns centered on December observances.

Promotions Planner: Opportunities for Education & Fun

Start presenting ideas to clients for campaigns centered on September observances.

ASB Appoints Maxx Rochette as VP of Canadian Solutions for Business

The Counselor Top 40 distributor has launched a new division to expand its presence in ...

Genumark Hosts Supplier Appreciation Event

The Counselor Top 40 distributor welcomed more than 165 attendees for lunch at the comp...

Trains Come to a Halt Across Canada

Management at the country’s two largest rail networks recently told union members not t...

The Bright Side: Blue Generation Celebrates 80 Years of Business

What started as a family-owned retail storefront in Manhattan during World War II is no...

Promotions Planner: Good Vibes Only

Start presenting ideas to clients for campaigns centered on November observances.

4imprint Sees Sales Growth in First Half of Year

The industry’s largest distributor also announced that the expansion of its Oshkosh, WI...

Facilisgroup Hosts In-Person ThreeSixty Course in Canada

The three-day event was held at the Toronto location of Counselor Top 40 supplier PCNA.

ASI Chicago 2024: Staying Human in Today’s Digital World

On the show’s final day, small-business expert and entrepreneur Ramon Ray gave a high-e...

Counselor Lifetime Achievement Award 2024: Fred and Suzette Albrecht, Proforma Albrecht & Co.

Through compassion and ambition, the husband-and-wife team have spent the last 25 years...

Counselor Bess Cohn Humanitarian of the Year 2024: Jed Seifert, Stakes Manufacturing

This decorator is on a mission to erase the misconceptions about employees with disabil...

ASI Chicago 2024: Attendees Weigh In on Sales Expectations, Sustainability & Product Trends

An Education Day wrap-up featured real-time polling of distributors and sharp insights ...

Facilisgroup Hosts Partner Summit in Toronto

The two-day event welcomed suppliers, distributor members and Facilis staff, and includ...

Canadians Search for Stalwarts, Seasonal Items & Surprises in First Half of 2024

ESP data from Q1 and Q2 shows top searches by distributors in the Great White North.

Fully Promoted Unveils New Website, Brand Video

The revamped site includes a location search tool and access to Fully Promoted Connect ...

Promotional Source Acquires Island Marketing

Island Marketing’s founder and sales team will remain in their roles under the Promotio...

Vantage Apparel Partners With Redwood Classics Apparel

The New Jersey-based Top 40 firm is now the exclusive supplier of the Toronto-based com...

Spector & Co. Promotes Samantha Santo to Vice President of Product Development

She’s been with the Montreal-based supplier since March 2023 and was instrumental in de...

St Regis Group Partners With Cerruti 1881

The supplier of awards and high-end gifts will now offer select writing instruments and...

Spector & Co. Opens New Location to Serve More US Customers

The facility, near the Las Vegas Strip, will offer value-added services to a growing cl...