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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

The Bright Side: Charles River Donates $15,000 to Benefit Those in Need

Circle of Hope is a long-time charitable partner of the Top 40 supplier.

Port Workers Strike on Canada’s West Coast

Goods haven’t moved from ships since last Friday. A long-term stoppage could have a sig...

Boost Engagement & Shumsky Combine Into Single Brand

The Ohio-based firms will now operate under the Boost Engagement name.

Make a Statement With Branded Sunglasses

They’re an enduringly popular item with consumers and industry end-buyers alike. Fortun...

St Regis Partners With Cacharel

Select items from the French fashion brand will be available to North American distribu...

6 Ways To Alleviate Workplace Stress

People now expect their employers to offer resources to help them better manage anxiety...

Fully Promoted Canada Hosts National Convention

The event in British Columbia hosted approximately 60 attendees for keynotes, roundtabl...

Go Bold With Bright Red

The confident hue featured prominently in Fall 2023 collections and has proven popular ...

The Bright Side: Open House at In Your Face Apparel Marks 20 Years of Business

Guests toured the supplier’s Carrollton, TX, facility, watched production demos, and en...

Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding, offering a stylish and practical way to show...

Promotions Planner: I’ll Drink to That

Start presenting ideas to clients for campaigns centered on September observances.

St Regis Group Announces Partnership With TUMI

The supplier of awards and incentive products now offers select bags, backpacks and lug...

Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the competition, then communicate it to prospects and ...

Stormtech Appoints Shane Brett as COO

The executive was most recently the CEO of Cutter & Buck Canada and has extensive exper...

The Bright Side: JP Promotional Products Celebrates 20 Years

The distributor in the Hudson Valley first offered fulfillment services for items as va...

Canadian Industry Companies Contend With Inflation, High Interest Rates

Retail sales remained slow in April, while inflation ticked back up despite a series of...

6 Ways to Care for Your Employees’ Physical Health

Employers can encourage their staff to practice better lifestyle habits, which mitigate...

ACS Affiliate Services Hosts C3 Xchange Event

The invitation-only conference for top affiliates and suppliers was held over three day...

Top 10 ESP Searches: End-Buyers Bullish on Events in Q1

New data shows a continued return to customary gathering and travel items and away from...

Let Loose With 1970s Style

Trends from the disco decade are having a moment in fashion and film and on social medi...

5 Ways To Build Trust With Prospects

Lay the foundation for a long-term relationship with a loyal customer.

Industry Companies in Alberta Keep an Eye on Wildfires

Residents in the tens of thousands have been evacuated each day over the past week. App...

Promotions Planner: Permission To Indulge

Start presenting ideas to clients for campaigns centered on August observances.

Genumark Appoints Mike Garcia as Executive Vice President of Finance

Garcia takes over responsibilities from outgoing CFO and Executive Vice President John ...

4 Ways To Create a Community of Brand Fans

Loyal enthusiasts of your company can boost your digital presence and sales numbers.