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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Trend Alert: Go Big With Oversized Bags

The large accessory is back in vogue, and that’s great news for the industry.

MediaTree Partners With Square

The supplier of digital promotions and rewards has launched a “Shop Local” platform in ...

6 Ways to Re-Engage With Prospects

As the new year approaches, now is the time to warm up prospective accounts that have g...

7 Ways To Research Sales Prospects

Streamline the process by using this checklist to cover your bases.

Exclusive Data on Canadians’ Impressions of Branded Power Banks, USB Drives & Writing Instruments

According to ASI Research, these handy items are popular among Canadians and successful...

Canadian Economy Shows Promising Signs of Improvement

Slowing inflation and a healthy job market could signal improved consumer sentiment, wh...

Brymark Promotions Hires Industry Veteran Jen Plourde

Plourde joins the company as a senior sales coordinator based in Toronto.

Top 10 ESP Searches: Events Drive Product Shifts in Q4

The just-released findings from ASI Research depict a turn toward traditional trade sho...

Industry Companies in California Move Forward After Catastrophic Storms

Most are contending with minimal damage so far, as the risk of dangerous mudslides cont...

Plan Out Your Trade Show Experience

Creating an intentional schedule for your time and establishing objectives you want to ...

Promotions Planner: Spotted at ASI Orlando

Start presenting ideas to clients for campaigns centered on April observances.

ASI Orlando 2023: High Energy, Hot Trends Kick Off Trade Show Season

The first industry show of the year welcomed 4,500 suppliers and distributors, and saw ...

ASI Orlando 2023: A-Rod Hits Grand Slam With Keynote

The baseball great joined ASI President & CEO Tim Andrews to talk about his formative y...

ASI Orlando 2023: Focus on Sustainably Made Products

Michelle Sheldon, an eco-conscious distributor, shared her insights on the importance o...

ASI Orlando 2023: Make Your Sales Strategy ‘Bulletproof’

Author, speaker and sales consultant Shawn Rhodes delivered an impactful keynote addres...

ASI Orlando 2023: This Year’s Must-Know Trends

During a busy education session, Holly Brown and Liz Haesler of Top 40 supplier PCNA ex...

ASI Orlando 2023: Run a Healthier Family Business

Dr. Steve Treat, a longtime marriage and family therapist, delivered a powerful, intera...

Obituary: David Plummer, Clearmount

A member of the PPPC Hall of Fame, Plummer and his family owned and operated the suppli...

Top 10 of 2022: Canadian Stories

We put together a retrospective of the most-read ASI Media articles for the Canada mark...

Top 10 of 2022: Promo Insiders & Social Angle Podcasts

ASI Media’s editors covered a slew of topics in our podcast interviews this year – from...

Prepare for Canada Plastic Ban With These Branded Alternatives

Reusable items from Canadian suppliers will allow businesses to comply with the new reg...

A New Era of Trade Shows

As excitement builds for the continued comeback of live events, exhibitors and attendee...

The Bright Side: ASB Donates Over $25,000 in Holiday Gifts

The Top 40 distributor was able to help 16 local families, including 36 children.

The Bright Side: Supplier Makes Appearance on ABC News

Philly-based Record Remix was featured as a small business providing USA-made gifts for...

A Fresh Take on Tie-Dye

Fashion and retail lines now feature an elegant garment print that would make an ideal ...