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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Industry Companies in California Move Forward After Catastrophic Storms

Most are contending with minimal damage so far, as the risk of dangerous mudslides cont...

Plan Out Your Trade Show Experience

Creating an intentional schedule for your time and establishing objectives you want to ...

Promotions Planner: Spotted at ASI Orlando

Start presenting ideas to clients for campaigns centered on April observances.

ASI Orlando 2023: High Energy, Hot Trends Kick Off Trade Show Season

The first industry show of the year welcomed 4,500 suppliers and distributors, and saw ...

ASI Orlando 2023: A-Rod Hits Grand Slam With Keynote

The baseball great joined ASI President & CEO Tim Andrews to talk about his formative y...

ASI Orlando 2023: Focus on Sustainably Made Products

Michelle Sheldon, an eco-conscious distributor, shared her insights on the importance o...

ASI Orlando 2023: Make Your Sales Strategy ‘Bulletproof’

Author, speaker and sales consultant Shawn Rhodes delivered an impactful keynote addres...

ASI Orlando 2023: This Year’s Must-Know Trends

During a busy education session, Holly Brown and Liz Haesler of Top 40 supplier PCNA ex...

ASI Orlando 2023: Run a Healthier Family Business

Dr. Steve Treat, a longtime marriage and family therapist, delivered a powerful, intera...

Obituary: David Plummer, Clearmount

A member of the PPPC Hall of Fame, Plummer and his family owned and operated the suppli...

Top 10 of 2022: Canadian Stories

We put together a retrospective of the most-read ASI Media articles for the Canada mark...

Top 10 of 2022: Promo Insiders & Social Angle Podcasts

ASI Media’s editors covered a slew of topics in our podcast interviews this year – from...

Prepare for Canada Plastic Ban With These Branded Alternatives

Reusable items from Canadian suppliers will allow businesses to comply with the new reg...

A New Era of Trade Shows

As excitement builds for the continued comeback of live events, exhibitors and attendee...

The Bright Side: ASB Donates Over $25,000 in Holiday Gifts

The Top 40 distributor was able to help 16 local families, including 36 children.

The Bright Side: Supplier Makes Appearance on ABC News

Philly-based Record Remix was featured as a small business providing USA-made gifts for...

A Fresh Take on Tie-Dye

Fashion and retail lines now feature an elegant garment print that would make an ideal ...

St Regis Group Acquires Clearmount

The move unites two Canadian suppliers of awards and gifts. Clearmount will maintain it...

Canadian Economy Weakens Slightly in Q3 as Headwinds Strengthen

Experts say consumer spending will further decline due to persistent inflation and high...

Exclusive Canada Ad Impressions Data on Polos, T-Shirts and Umbrellas

Each is a recurrent favorite among consumers, and logoed versions are likely to be kept...

Obituary: Cameron MacKenzie, Adspec Images

The Canadian industry veteran founded his supplier firm 20 years ago and was well-known...

Promotions Planner: Educate & Appreciate

Start presenting ideas to clients for campaigns centered on March observances.

7 Time-Management Tips for Sales Reps

It’s easy to lose track of time during the day. Here are a few easy ways to take back c...

5 Tips for Getting to the Close

Here are five practices for expediting the process and bringing in more sales.

Get Spotted in Polka Dots

The playful design has appeared in fashion lines and on celebrities in recent weeks, an...