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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

ACS Affiliate Services Hosts C3 Xchange Event

The invitation-only conference for top affiliates and suppliers was held over three day...

Top 10 ESP Searches: End-Buyers Bullish on Events in Q1

New data shows a continued return to customary gathering and travel items and away from...

Let Loose With 1970s Style

Trends from the disco decade are having a moment in fashion and film and on social medi...

5 Ways To Build Trust With Prospects

Lay the foundation for a long-term relationship with a loyal customer.

Industry Companies in Alberta Keep an Eye on Wildfires

Residents in the tens of thousands have been evacuated each day over the past week. App...

Promotions Planner: Permission To Indulge

Start presenting ideas to clients for campaigns centered on August observances.

Genumark Appoints Mike Garcia as Executive Vice President of Finance

Garcia takes over responsibilities from outgoing CFO and Executive Vice President John ...

4 Ways To Create a Community of Brand Fans

Loyal enthusiasts of your company can boost your digital presence and sales numbers.

Proforma’s Vera Muzzillo Wins Technology Award

The CEO of the Top 40 distributor has been recognized by a business publication in Flor...

Brand Blvd Appoints Mark Cressman as President & CEO

He joined the Canadian distributor last fall.

Printable Acquires Race Ahead Promotions

Customers will benefit from Printable’s menu of capabilities, say the two Midwestern di...

Target the Staycation Market

New surveys show that North Americans are choosing to stay closer to home for summer fu...

Ride the ‘Coastal Cowgirl’ Trend

It combines a rugged look with beach vibes, and related products are available in the i...

Printable Celebrates 30 Years

The Chicago-based distributor started out as two brothers and their Chevy van.

ASI Makes Significant Executive Personnel Moves

The changes in sales, marketing and technology support long-term strategy.

Jake Rawson Appointed as Interim CEO of Cutter & Buck Canada

He has nearly 25 years of experience at the Top 40 supplier.

8 Tips for Improving SEO

A solid strategy is imperative in order for your website to be found in online searches.

The Bright Side: Lisa Hawkins Retires From the Industry

The long-time multi-line rep sold a number of Top 40 suppliers’ lines in the Pacific No...

Promotions Planner: A Token of Thanks

Start presenting ideas to clients for campaigns centered on July observances.

Big Markets 2023: Finance

Branded products convey steadfastness during unsettled times.

Big Markets 2023: Real Estate

An uncertain market shows signs of stabilization – and still presents sales opportunities.

Obituary: Harold Bauer, Emporium Leather Co. Inc./The Royce Collection

The family-owned business he led has become synonymous with high-quality corporate and ...

‘I’m Just Me’: Women Owners Share Their Stories

In honor of Women’s History Month, leaders of small companies in promo discuss the chal...

7 Ways To Set Social Media Marketing KPIs

Your social presence shouldn’t be an afterthought. Here’s how to track performance to h...

Fall in Love With ‘Rom-Com Core’

The nostalgic style that evokes leading characters from early 2000s flicks is gaining i...