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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Proforma’s Vera Muzzillo Wins Technology Award

The CEO of the Top 40 distributor has been recognized by a business publication in Flor...

Brand Blvd Appoints Mark Cressman as President & CEO

He joined the Canadian distributor last fall.

Printable Acquires Race Ahead Promotions

Customers will benefit from Printable’s menu of capabilities, say the two Midwestern di...

Target the Staycation Market

New surveys show that North Americans are choosing to stay closer to home for summer fu...

Ride the ‘Coastal Cowgirl’ Trend

It combines a rugged look with beach vibes, and related products are available in the i...

Printable Celebrates 30 Years

The Chicago-based distributor started out as two brothers and their Chevy van.

ASI Makes Significant Executive Personnel Moves

The changes in sales, marketing and technology support long-term strategy.

Jake Rawson Appointed as Interim CEO of Cutter & Buck Canada

He has nearly 25 years of experience at the Top 40 supplier.

8 Tips for Improving SEO

A solid strategy is imperative in order for your website to be found in online searches.

The Bright Side: Lisa Hawkins Retires From the Industry

The long-time multi-line rep sold a number of Top 40 suppliers’ lines in the Pacific No...

Promotions Planner: A Token of Thanks

Start presenting ideas to clients for campaigns centered on July observances.

Big Markets 2023: Finance

Branded products convey steadfastness during unsettled times.

Big Markets 2023: Real Estate

An uncertain market shows signs of stabilization – and still presents sales opportunities.

Obituary: Harold Bauer, Emporium Leather Co. Inc./The Royce Collection

The family-owned business he led has become synonymous with high-quality corporate and ...

‘I’m Just Me’: Women Owners Share Their Stories

In honor of Women’s History Month, leaders of small companies in promo discuss the chal...

7 Ways To Set Social Media Marketing KPIs

Your social presence shouldn’t be an afterthought. Here’s how to track performance to h...

Fall in Love With ‘Rom-Com Core’

The nostalgic style that evokes leading characters from early 2000s flicks is gaining i...

The Bright Side: PromoShop Celebrates 25 Years

The Top 40 distributor started in an oversized space in Los Angeles; now, it has office...

As Inflation Cools in Canada, Industry Companies Contend With Ongoing Challenges

Staffing and price uncertainty are putting companies to the test, even as end-buyer dem...

6 Competitive Intelligence Tactics

Doing research on your competition – when done legally and ethically – is an essential ...

ePromos Promotional Products Celebrates 25 Years

The Top 40 distributor recently marked the milestone with a virtual townhall and kitted...

The Bright Side: Stormtech Donates $500,000 Worth of Apparel to Victims of Earthquakes in Turkey

The Top 40 supplier partnered with Reach for Outer Space, a Canadian charity that helps...

BPMA Appoints New Vice Chair, Board Members

The UK/Ireland industry association says the moves will support long-term strategy.

Take a Cue From TikTok Trends

Popular items recently featured on the video platform – as well as comparable options –...

Facilisgroup Hosts Annual Supplier Showcase in Dallas

The event, which welcomed more than 1,100 attendees, was the largest in the company’s h...