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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Counselor 2024 Best Places to Work: #43 – Maple Ridge Farms

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #69 – Bag Makers

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #65 – Logomark

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #67 – The Magnet Group

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #52 – Gemline

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #37 – Tekweld

Find out what makes this supplier a top workplace.

Canadians Vie With Ongoing Economic Uncertainty

Inflation has slowed, but so has growth. That’s contributing to consumer malaise, inclu...

7 Tips for Boosting Your SEO

Search engine optimization is an important strategy for business success. Here are step...

Top ESP Searches in 2023 Feature Traditional Products & Trendy Consumer Favorites

Stanley tumblers and pickleball game sets ranked high, alongside stalwarts like writing...

The Bright Side: Quinn Celebrates 30 Years

What began as a one-person flag and banner business in Queens, NY, now employs over 50 ...

Obituary: Michael Drummond Burky, M. Burky & Associates

He was a multi-line representative for more than 50 years.

Welcome to Product Hub – Your Fresh Ideas Destination

Our just-launched product-specific page features the latest in showcases, new offerings...

This Shade of Pink Is an “It” Color of 2024

Blush pink is gentler than the Barbie-inspired hot pink of 2023.

Raining Rose Promotes Nate Robson to Chief Sales Officer

Most recently, he was the vice president of sales and marketing.

Rymax Launches Incentive Fulfillment Stores for Capital One

Brands in the program include Dyson, TUMI, Samsonite and Apple.

Editor’s Picks: Flashy Sports Uniforms

Finding the right uniform pieces for sports organizations can lead to years of repeat s...

6 Tactics for Handling Sales Objections

Here’s how to get the prospect to the close.

Gemline Adds Cleer and iLive Retail Brands to Product Line-Up

The new offerings continue to expand the Top 40 supplier’s technology category.

Texas-Based Dei Rossi Marketing Promotes Two Executives

Long-time team members Steve Carter and Mark Corscadden have been elevated to the posit...

Promotions Planner: Springtime Leisure

Start presenting ideas to clients for campaigns centered on April observances.

Mandi Rudd Joins Genumark as Director of New Markets

The appointment comes as Canada’s largest distributor continues to expand into the U.S.

Premier Announces Rebrand, Move to New Facility

The changes reflect the next phase of operations at the large-format display supplier, ...

2023 Product of the Year: The Stanley Quencher

It’s a social media sensation, the next big thing in the drinkware boom – and the must-...

Stran & Company Expands Sales Team

Nick Kiefer and Michele Pytlinski have experience at Top 40 distributors.

Top 10 of 2023: Promo Insiders Podcasts

Power 50 executives, top industry trends and leadership in times of tragedy marked our ...