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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

The Bright Side: Innovatex Solutions Benefits Domestic Violence Shelter

The Canadian distributor has donated time, funds and critical hard goods to Yellow Bric...

AMB3R Creative Designs Retail-Inspired Self-Promo Hoodie

The garment was put together to showcase the distributor’s brand and customization capa...

Stanley Launches Apparel Line

Consumers can now proudly swear fealty with more than just the brand’s drinkware.

Promotions Planner: Teachable Moments

Start presenting ideas to clients for campaigns centered on May observances.

Warm Up Sales With the Mediterranean Look

It’s a calming, luxurious aesthetic that’s inspiring interior design and can be leverag...

AIA Hosts Young Professionals Network Event

The gathering welcomed members under 40 from among its distributor owners, staff and pr...

Counselor 2024 Best Places to Work: #5 – Printable

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #10 – Children’s World Uniform Supply

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #43 – Maple Ridge Farms

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #69 – Bag Makers

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #65 – Logomark

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #67 – The Magnet Group

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #52 – Gemline

Find out what makes this supplier a top workplace.

Counselor 2024 Best Places to Work: #37 – Tekweld

Find out what makes this supplier a top workplace.

Canadians Vie With Ongoing Economic Uncertainty

Inflation has slowed, but so has growth. That’s contributing to consumer malaise, inclu...

7 Tips for Boosting Your SEO

Search engine optimization is an important strategy for business success. Here are step...

Top ESP Searches in 2023 Feature Traditional Products & Trendy Consumer Favorites

Stanley tumblers and pickleball game sets ranked high, alongside stalwarts like writing...

The Bright Side: Quinn Celebrates 30 Years

What began as a one-person flag and banner business in Queens, NY, now employs over 50 ...

Obituary: Michael Drummond Burky, M. Burky & Associates

He was a multi-line representative for more than 50 years.

Welcome to Product Hub – Your Fresh Ideas Destination

Our just-launched product-specific page features the latest in showcases, new offerings...

This Shade of Pink Is an “It” Color of 2024

Blush pink is gentler than the Barbie-inspired hot pink of 2023.

Raining Rose Promotes Nate Robson to Chief Sales Officer

Most recently, he was the vice president of sales and marketing.

Rymax Launches Incentive Fulfillment Stores for Capital One

Brands in the program include Dyson, TUMI, Samsonite and Apple.

Editor’s Picks: Flashy Sports Uniforms

Finding the right uniform pieces for sports organizations can lead to years of repeat s...

6 Tactics for Handling Sales Objections

Here’s how to get the prospect to the close.