Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Genumark Named to Canada’s Best Managed Companies

The distributor has been recognized for more than 10 years in a row and has again reach...

Arch Promo Group Appoints New Sales Leadership

Rich Annino, Rick French and Tracie Kwiatkowski will provide added support to customers...

SRG Promotes Rajanathan Balen to EVP of Global Trade

Balen joined the supplier in 2005 and has since become instrumental in operations and s...

ASI’s 2026 Ad Impressions Study: 3 Key Findings From Canada

The newest edition of ASI’s definitive end-user study highlights the effectiveness and ...

Sustainable Supplier Mosa Creates Licensed Merch for FIFA World Cup 2026

The manufacturer of glassware and candles made of reclaimed material will offer officia...

PCNA Partners With Caddy Splash

The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new ...

PPPC Brings Catalyst to East Coast of Canada

The second annual conference was held in St. John’s, NL, and welcomed suppliers, distri...

Fey Industries Appoints Melinda Marr to Sales Director for Promo Division

Marr has nearly four decades of experience in the promo industry, most recently as vice...

6 Ways To Provide a Streamlined Client Experience

In this course on the ASI Learning Network, Bill Petrie of brandivate walks promo compa...

Botanical PaperWorks Releases 2nd ESG Report

The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its r...

Custom Ink Survey Shows Value of Schools’ Spiritwear Programs

Findings indicate that K-12 institutions with inconsistent merch offerings see weaker f...

5 Steps for Small Business Succession Planning

In this course on the ASI Learning Network, Jeannette Rhodunda of ASI discusses importa...

7 Reasons Print on Demand Can Drive More Sales

In this Quick Hit video on the ASI Learning Network, Rusty Pepper of Taylor Corp., part...

2026 Counselor Best Places to Work: Bradley + Company

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2026 Counselor Best Places to Work: Genumark

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2026 Counselor Best Places to Work: Spector & Co.

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2026 Counselor Best Places to Work: INM Marketing Group

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2026 Counselor Best Places to Work: Stowebridge

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2026 Counselor Best Places to Work: ASB

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2026 Counselor Best Places to Work: Walker-Clay

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2026 Counselor Best Places to Work: BEL Promo

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2026 Counselor Best Places to Work: Williams & Associates

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2026 Counselor Best Places to Work: The MRL Group

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2026 Counselor Best Places to Work: Dei Rossi Marketing

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Facilisgroup Promotes Samantha Ross & Kevin Schnepp to VP Positions

Ross is now vice president of partner experience, and Schnepp has been named vice presi...