Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

6 Industry Firms Named to the Entrepreneur Franchise 500 List

The ranking recognizes franchises for their growth, franchisee support and brand strength.

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership

The collaboration makes Gemline the exclusive promo supplier of the outdoor retail brand.

Genumark Welcomes Marti Tarmichael as Senior Account Director

Tarmichael has experience at Counselor Top 40 distributors and will help support the Ca...

ASI Orlando 2026: Full Recap of the Show

The first promo trade show of the year offered attendees professional development oppor...

ASI Orlando 2026: 4 Print Trends From Promo & Print Suppliers

Eye-popping graphics and sustainability were on display at the year’s first promo trade...

ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta Hawks shared the story of starting her caree...

SRG Rebrands Promobilia to SRG Global

The Counselor Top 40 supplier says the change reflects further integration of the divis...

McCabe Promotional Advertising Appoints Erin Harris as VP of Sales

Harris has nearly 30 years of experience in the Canadian promo industry.

ASI Orlando 2026: Build a Trusted Printer Network

A panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...

ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker

Jason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan these days; it’s different but related stories t...

ASI Orlando 2026: Boost Sales With Sustainable Business Practices

Sustainability is a nonnegotiable for a growing number of end-buyers.

The Kanata Group Appoints Katrina Derksen as VP of Strategic Partnerships

Derksen has extensive experience in event and membership management for the promo indus...

Top 10 of 2025: Canadian Stories

Readers in the Great White North were hungry for details on labour disputes, industry e...

5 Insights for Building Strong Supplier-Distributor Partnerships

Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...

4 Tips for Leveraging Creative Product Design

Brian Scott of supplier Le Tour de Spice shares best practices for creatively using des...

4 Ways To Use Popular Trends as Inspiration for Promo Campaigns

Distributor Lisa Fronek discussed her insights in a recent Quick Hit video on the ASI L...

Cargo Plane Inspections After Deadly Crash Could Lead to Shipping Delays

Nearly 10% of UPS’ planes and 5% of FedEx’s have been grounded for inspections and repa...

PCNA Promotes Emily Douglas to VP of Revenue Operations

Douglas joined the Counselor Top 40 supplier in 2018 and was most recently the director...

3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expe...

Trimark Inks Exclusive Partnership With Redwood Classics Apparel

The division of Counselor Top 40 supplier PCNA (asi/66887) says it’s offering exclusive...

ASI Fort Worth 2025: The Benefits of Adding Print to Your Business

A Power Session panel featured best practices from three distributors who offer both pr...

DML Creation Promotes Rosa Melizza to National Sales Manager

Previously the company’s operations manager, Melizza has more than 20 years of industry...