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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Canada Post Workers Go on Strike

The nationwide stoppage, which began on Sept. 25, comes after the government demanded s...

Canadian Postal Workers Halt Delivery of Marketing Mail Amid Ongoing Contract Dispute

The latest escalation in the ongoing labour negotiations between Canada Post and the CU...

The Vernon Company Adds Rachel Kleser to National Sales Team

Kleser’s Florida-based company, Easy Peasy Promotions, will now operate as part of the ...

PPPC Hosts 67th Annual NATCON in Toronto

The event featured supplier tours, two days of exhibits and the highly anticipated PPPC...

Numo Manufacturing Welcomes Kate Plummer as Director of Sales

Plummer has almost two decades of sales, marketing and business development experience ...

Infographic: Looking Ahead in the Canadian Promo Industry

Top challenges this year for Canadian distributors continue to be profit based as econo...

Shane Brett Appointed as CEO of Stormtech

Brett takes over the role from company founder Blake Annable, who is now chairman.

Infographic: The Sales Environment in Canadian Promo

While gross profit margin fell slightly between 2023 and 2024, the average number of da...

Redwood Classics Apparel Unveils Co-Brand Series

The new collection is designed to simplify ongoing support among distributors for Canad...

Crystal D Introduces New Awards Materials

The Minnesota supplier of recognition items, long known for its crystal products, is ex...

Canadian Solutions for Business Welcomes New Leadership

The appointments are part of CSB’s strategy to build its presence in Canada. CSB is par...

Fully Promoted Canada Hosts National Convention

The three-day event in Quebec City welcomed about 50 attendees for networking and educa...

Infographic: Supplier Relations in the Canadian Promo Industry

Nearly all of Canada’s distributors are concerned about suppliers raising prices due to...

iPROMOTEu Hosts 2025 ‘Forum of Dreams’

The three-day Affiliate Forum held by the Counselor Top 40 distributor included educati...

Infographic: The Labour Market in Canadian Promo

While employee concerns have generally eased since 2023, distributors in Canada continu...

PPPC To Induct Rob Spector Into Hall of Fame

The chairman of the board at the Montreal-based supplier will be honored at the PPPC Aw...

Talbot Marketing Welcomes Chris McMurray as Sales & Marketing Manager

McMurray has nearly 30 years of experience in the Canadian promo market.

PromoGroup Welcomes Maxx Rochette as Partner & VP of Strategic Growth

The Montreal-based industry buying group is planning coast-to-coast expansion.

Infographic: Sustainability Matters in Canadian Promo

State of the Industry data from ASI Research highlights demand for environmentally frie...

Gildan Inks Deal To Purchase Hanesbrands

The Counselor Top 40 supplier in Montreal has agreed to acquire the North Carolina-base...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the indus...

Canadian Promo Says It’s ‘Business as Usual’ as Tariffs Go Into Effect

The 35% blanket rate on Canadian goods is part of the Trump administration’s reciprocal...

Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Research shows that Canadian distributors continue ...

Starline Now Offers Sourcing Program ClearPath

The new service will streamline the procurement process, according to the Counselor Top...

Gildan Increases Sales by 6.5% in Q2

The publicly traded Counselor Top 40 apparel supplier saw record gains in its activewea...