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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Fall Is the Perfect Time for ‘Dark Academia’ Trend

The aesthetic, popular on social media, combines a preppy academic look with dark color...

PPPC Presents High-Energy NATCON, Awards Ceremony

The show, which featured the latest products and services from more than 100 exhibitors...

PPPC Hosts WEE Evening in Toronto

The gathering welcomed industry women from Canada and the U.S. ahead of the organizatio...

Promotions Planner: Winter Is Coming

Start presenting ideas to clients for campaigns centered on December observances.

Tim Andrews Lauds Industry’s Charitable Efforts in PromoCares Webinar

ASI’s president and CEO joined a panel of industry leaders to discuss philanthropy in p...

The Bright Side: Stormtech Donates $170,000 in Apparel to Wildfire Victims in Northwest Territories

The Top 40 supplier partnered with Women in Need Society to get garments into the hands...

2023 Gift Guide

The supply chain issues that plagued the industry in the past have given way to a new s...

Industry Companies Begin Clean-Up Efforts Following Hurricane Idalia

Suppliers and distributors from Tampa Bay to just south of the Outer Banks are contendi...

Lahaina Distributor Picks Up the Pieces After Devastating Wildfires

While the company’s building was spared, the physical and emotional toll will be felt f...

Cutter & Buck Canada Appoints Mark Alexander as CEO

He joined the company as director of operations in 2017.

The Bright Side: PowerStick.com Gives Back to Elderly Veterans

The Ottawa-based supplier has donated therapeutic keychains and puzzles to residents at...

Infographic: The Supplier-Distributor Relationship in Canada

New data from ASI Research shows that, after a challenging few years during the pandemi...

Infographic: Sales & Services Among Canadian Distributors

Canadian distributors are contending with more days sales outstanding, while they’re le...

HanesBrands Reports $22 Million Quarterly Loss

The global apparel company points to factors such as inflation, labor costs and soft co...

iPROMOTEu Hosts Affiliate Forum

The three-day event in Boston welcomed 250 attendees for education, networking and a tr...

Infographic: Sources of New Business for Canadian Distributors

ASI Research has found that firms gain most of their new clients via referrals and thei...

Promotions Planner: Look Ahead to Fall

Start presenting ideas to clients for campaigns centered on November observances.

Look to Fall 2023 Trends for Upcoming Campaigns

From lace accents to tailored blazers, here’s what’s popular in fashion circles that wi...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Labor – Hiring Difficulties Still Linger

Finding and retaining talent got somewhat easier, but discovering top people is still p...

Proforma Hosts Annual Women’s Session

The one-day event held by the Top 40 distributor included assembling school backpacks f...

Industry Veteran Establishes Consultancy for Suppliers

Ray Rodriguez, most recently the vice president of sales and marketing at Top 40 firm T...

Proforma Hosts Annual Convention and Family Reunion

The Top 40 distributor’s four-day event in Orlando welcomed more than 600 attendees.

Infographic: Top Markets & Products in the Canadian Promo Industry

The third infographic in our SOI series looks at the most lucrative end-buyer industrie...

Woman of Distinction 2023: Mary Dobsch, The Chest

The promo lifer has built a career out of supporting others and making distributors loo...