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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders

Millennials and Gen Z are starting to take over promo companies – and you can be sure t...

Facilisgroup Inaugurates emPOWER Program for Women

The new initiative will support female professionals within the Facilisgroup community.

7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect and demonstrate value to successfully close the...

6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

PCNA Announces Three Retail Partnerships

The offerings from the Top 40 supplier include a line of athleticwear designed by MLB g...

iPROMOTEu To Launch DunkFest 2024

All industry members are invited to participate in the annual March Madness-centered ba...

Get in the Game With Sporty Chic

The style combines street fashion with athleisure comfort, making it a perfect fit for ...

Promotions Planner: Longing for Summer

Start presenting ideas to clients for campaigns centered on June observances.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

St Regis Group Appoints VP of U.S. Sales

Kirk Russell brings over 30 years of industry experience to his new role.

ASI Diversity Council Welcomes Artists and Craftspeople to Mark Black History Month

Employees had the opportunity to purchase handmade items, create works of art and taste...

8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but it doesn’t have to impact success. Check out...

Exclusive Inaugural Report: Top ESP Searches for Canada

This new report from ASI Research reveals the most-searched products among Canadian dis...

Top 40 Distributor Boundless Acquires Fellow Top 40 Firm Touchstone

The deal will allow Boundless to leverage Touchstone’s creative, technological and logi...

Chilly Moose Partners With Curling Canada

The Ontario-based supplier has designed and launched special-edition drinkware for the ...

Galaxy – More Than Balloons To Offer CHAMPRO Sports Balls

The agreement will allow Galaxy to expand further into the athletics market.

The Bright Side: Brandability Builds Water Distribution System in Honduras

Nine staff members traveled to the Central American country to give 700 locals access t...

The Bright Side: Innovatex Solutions Benefits Domestic Violence Shelter

The Canadian distributor has donated time, funds and critical hard goods to Yellow Bric...

AMB3R Creative Designs Retail-Inspired Self-Promo Hoodie

The garment was put together to showcase the distributor’s brand and customization capa...

Stanley Launches Apparel Line

Consumers can now proudly swear fealty with more than just the brand’s drinkware.

Promotions Planner: Teachable Moments

Start presenting ideas to clients for campaigns centered on May observances.

Warm Up Sales With the Mediterranean Look

It’s a calming, luxurious aesthetic that’s inspiring interior design and can be leverag...

AIA Hosts Young Professionals Network Event

The gathering welcomed members under 40 from among its distributor owners, staff and pr...

Counselor 2024 Best Places to Work: #5 – Printable

Find out what makes this distributor a top workplace.

Counselor 2024 Best Places to Work: #10 – Children’s World Uniform Supply

Find out what makes this distributor a top workplace.