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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Top 10 of 2023: Canadian Stories

This year, high-profile hires and turmoil at a Top 40 company caught the attention of o...

The Bright Side: ASI Celebrates a Year of Generous Financial & Material Contributions to Charity

Beneficiaries included organizations in the Philadelphia region, close to ASI’s head of...

Sales Compensation Survey 2023: Cost of Doing Business

It’s expensive to run a company these days – a fact that’s changing the landscape of sa...

Logomark Promotes Christian Brandt, Hires Patricia Castagna

Both have industry experience at Top 40 suppliers.

Q&A: Distributor Launches Creative Agency

Chris Faris of BOOST Promotions says the new entity adds expertise and efficiency.

Genumark To Retire Rightsleeve Branding

All Rightsleeve clients will now receive emails from Genumark. Rightsleeve social media...

Distributor Puts Together Rockin’ Self-Promo

The classic-rock-themed gift boxes featured fun curated items that resonated with clien...

Genumark To Retire Rightsleeve Operations

All Rightsleeve clients will be transitioned to Genumark, which has announced that cust...

St Regis Partners With RIEDEL

The supplier of recognition items and housewares will offer select glass and decanter s...

Promotions Planner: Showing Appreciation

Start presenting ideas to clients for campaigns centered on March observances.

Get Comfortable With ‘Cozy Cardio’

The social media trend is ideally suited for end-buyers in the health and wellness space.

The Bright Side: Gemline Donates More Than $150,000 to Boys & Girls Clubs

The effort is part of the Top 40 supplier’s corporate social responsibility program.

Obituary: Allen Stern, Proforma Allen Stern Marketing

He was a beloved member of the Canadian industry and a Proforma owner for more than a d...

Sergio Munoz Joins Add Impact as VP of Sales & Marketing

Most recently, he was VP of business development at Ontario-based Debco, part of Top 40...

These Statement Bags Are Spring Must-Haves

Take a cue from recent street style looks for upcoming campaigns.

5 Sales Tasks for the New Year

Start 2024 off right by addressing these five areas of your selling routine.

Martket Branding Designs ‘Hero’-Themed Collection for Visual Effects Agency

The Vancouver, BC, distributor worked with the client to celebrate the release of the M...

Promotions Planner: A Job Well Done

Start presenting ideas to clients for campaigns centered on February observances.

ETS Express Inks Agreements With Four Retail Brands

This brings the supplier’s number of brand partnerships to nine.

Brighten Up Campaigns With Butter Yellow

The runway favorite is poised to trend at retail and in wholesale circles in the new year.

Maine Promo Companies Close, Employees Shelter in Place as Police Pursue Mass Shooting Suspect

A mass shooting in the city of Lewiston, which left 18 dead, occurred a half mile from ...

Counselor Power 50 2023: No. 17 Lance Stier & David Miller, NC Custom

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 43 Michael Scott Cohen & Jon Alagem, Harper + Scott

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 19 Mark Freed & Mitch Freed, Genumark

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 39 Ray Titus & Andrew Titus, Fully Promoted

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...