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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs reveal how they’re meeting the challenge of co...

ASI Research: Canadian Promo Market Constricted in 2023

Industry members point to a slowing economy and the end of a post-COVID buying surge.

PCNA Adds OXO to Brand-Name Offerings

Items from the kitchenware retailer that the Top 40 supplier will now carry include a s...

Industry Professionals Convene for ‘Unforgettable’ Women’s Empowerment Event

The two-day conference in Niagara-on-the-Lake, ON, welcomed 60 attendees from across Ca...

Genumark Acquires Pathwave, Welcomes Founder Kyle Nichols as Account Director

The Top 40 distributor in Canada continues to expand its North American presence.

More Than 40 People Sickened by Contaminated Tumblers

Top 40 supplier Sunscope, which sourced the drinkware that was then sold to NÜTRL Canad...

HPG Unveils Rebrand of Debco

The Top 40 supplier’s Ontario-based subsidiary now has fresh brand colors, new typeface...

Sunscope Recalls Tumblers Distributed in Canada

The drinkware, manufactured by the Top 40 supplier and provided by a Top 40 distributor...

PCNA Adds Two Retail Brands to Its Offerings

The Top 40 supplier now offers Chipolo trackers and a nutribullet blender.

Charles River Welcomes New Sales Team Members

Nicola McLeod is now director of outside sales, and Candice Chancellor is territory acc...

Genumark Named One of Canada’s Best Managed Companies

The annual business awards program from Deloitte Canada recognizes private firms based ...

Promotions Planner: Sun & Fun

Start presenting ideas to clients for campaigns centered on August observances.

ASI Diversity Council Celebrates Women’s History Month

Female leaders from the promo industry and ASI share their thoughts on this important o...

Shuffle Into the ‘Eclectic Grandpa’ Trend

The current style craze encourages wearers to envision grandfathers’ wardrobes when put...

The Bright Side: Peter Geiger Donates $50,000 to Local Resource-Sharing Organization

The vice chairman at Top 40 distributor Geiger recently contributed to SHAREcenter, a n...

Embrace ‘La Dolce Vita’ With Amalfi Coast-Inspired Products

Transport end-users to the land of sun and lemons this summer.

Debco Hires Michelle Edwards to National Sales Team

The industry veteran has more than 20 years of experience in sales and business develop...

Genumark Appoints Alexis Bernard as Senior Director of Business Development

The strategic hiring is the latest in the Toronto-based Top 40 distributor’s expansion ...

The Bright Side: Infinity Product Group Marks National Volunteer Week

The parent company of several brands, including Infinity Headwear and Infinity Her, wil...

Founders of BCG Creations Announce Retirement

Bill and Sharon Miller, the Canadian husband-and-wife team, spent more than 40 years in...

Shimmer & Shine With Sequins

They have a long history in fashion, and they’re making a comeback among celebrities, o...

Congestion Increases at Port of Vancouver

A surge of imports plus a dearth of railcars to move product have resulted in disruptio...

Promobilia Welcomes Ian Kalna as Sales Director

The division of the St Regis Group focuses on custom factory-direct sourcing.

Promotions Planner: Sweet Summer Sales

Start presenting your clients with ideas for campaigns centered on July observances.

4 Ways To Leverage Corporate Intelligence

It’s a tried and proven strategy implemented by companies of all sizes to make informed...