Strategy April 21, 2026
5 Steps for Small Business Succession Planning
In this course on the ASI Learning Network, Jeannette Rhodunda of ASI discusses important moves small-businesses owners should make to prepare firms for their next phase.
If you don’t plan for the future, you could be caught flat-footed when it matters most.
That’s especially true when it comes to succession planning. While it may seem daunting at first, knowing the possible paths forward and taking small steps early on can ease the process.

“We want to safeguard what you’ve built as a business owner,” says Jeannette Rhodunda, executive director of ASI University, in a course on the ASI Learning Network. “This is your legacy, and 70% of family businesses are not going to make it to the next generation without a succession plan. So, if you don’t plan for your exit, everything you’ve created and worked so hard for could be lost.”
Here are five essentials from Rhodunda’s presentation, “Preparing for the Future: A Small-Business Owner’s Guide to Succession Planning.”
1. Planning protects your legacy
Succession planning ensures a business can continue without the current owner, whether it’s due to retirement or the unexpected. Without a plan, you risk losing business value, disrupting employees and customers, and creating conflict among stakeholders.
2. Start the process early by defining your goals
Begin planning as soon as possible by clarifying priorities:
- What do you want (profit, legacy, family continuity)?
- When do you want to exit?
- Who could succeed you?
- What is your business worth?
Early response drives every decision that follows.
3. Choose the right path
There are four main options, each with trade-offs:
- A family transfer is legacy-focused but can be emotionally complex.
- An employee sale offers an overall smooth transition but comes with some financial/logistical hurdles.
- An outside sale presents the highest financial return, but some disruption could occur.
- A gradual wind-down is flexible but slower and requires strong planning.
The right choice depends on your goals, timeline and people.
4. Prepare the business and the successor
A successful transition requires:
- Clean financials and proper documentation.
- Systems that allow the business to run without you.
- Legal and financial planning (valuation, agreements, taxes).
- Ongoing training and gradual responsibility for your successor.
5. Execute and let go
Transition ownership over time, build relationships between the successor and key stakeholders, and commit to your exit. Afterward, step back, trust the process, and focus on your next chapter, while remaining available for guidance if needed.
The ASI Learning Network
Find out more by taking this course: Preparing for the Future: A Small-Business Owner’s Guide to Succession Planning
The ASI Learning Network is free for all members.
The ASI Learning Network
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