Operations

Promo Leaders Set Industry Goals at GXN Conference

Strategy

Industry leaders from around the world gathered in Kitzbühel, Austria, for the fifth an...

How 3 Promo Distributors Are Embracing AI

Strategy

At a recent ASI webinar, promo pros came together to discuss the challenges and opportu...

Everything Is Customer Service: Start With Love

Reframing customer service as an act of lo...

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PRINTING United Expo 2026: Overcome the 5 Culprits Behind Leadership Overwhelm

Author Corrie LoGiudice shared her strateg...

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PRINTING United Expo 2026: Understanding the Modern Print Buyer

New research reveals what customers expect...

PRINTING United Expo 2026: Print & Promo Leaders Take Stock

Strategy

AI adoption, changing customer habits and future growth were among the topics explored ...

PRINTING United Expo 2026: Real World Lessons From Printers Selling Promo

Strategy

Distributors who have diversified their sales give insight into how to add promo withou...

‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo

Strategy

Co-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...

  Promo Insiders: The Importance of Human Connection in the Age of AI

AI is a powerful technology, but in communication and sales, it should be used with...

Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve custom...

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Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting ar...

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Counselor State of the Industry 2026: Strengthen Your Supplier Network

As distributors narrow their supplier netw...

ASI Show Chicago 2026: Mastering Outbound Strategies

Kevin Baumgart of Sales Ink explains how d...

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ASI Show Chicago 2026: Set Your Business up for Future Success

Jamie Watson, COO of Certified Marketing C...

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How Something Inked Landed & Executed Its World Cup Licensing Program

The Counselor Top 40 distributor used exis...

Everything Is Customer Service: The Right Way To Build Trust

Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Everything Is Customer Service

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

  Promo Insiders: How To Build a Brand With Lisa Hu of Lux & Nyx

Lux & Nyx (asi/88973) started as a concept on a Starbucks napkin. Founder Lisa...

Tracy Swan Wants You To Take a Vacation

Strategy

The longtime distributor’s new company, The Promo Gap, provides short-term coverage off...

6 Ways To Provide a Streamlined Client Experience

News

In this course on the ASI Learning Network, Bill Petrie of brandivate walks promo compa...

5 Steps for Small Business Succession Planning

Strategy

In this course on the ASI Learning Network, Jeannette Rhodunda of ASI discusses importa...