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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Infographic: Supplier Relations in the Canadian Promo Industry

Nearly all of Canada’s distributors are concerned about suppliers raising prices due to...

iPROMOTEu Hosts 2025 ‘Forum of Dreams’

The three-day Affiliate Forum held by the Counselor Top 40 distributor included educati...

Infographic: The Labour Market in Canadian Promo

While employee concerns have generally eased since 2023, distributors in Canada continu...

PPPC To Induct Rob Spector Into Hall of Fame

The chairman of the board at the Montreal-based supplier will be honored at the PPPC Aw...

Talbot Marketing Welcomes Chris McMurray as Sales & Marketing Manager

McMurray has nearly 30 years of experience in the Canadian promo market.

PromoGroup Welcomes Maxx Rochette as Partner & VP of Strategic Growth

The Montreal-based industry buying group is planning coast-to-coast expansion.

Infographic: Sustainability Matters in Canadian Promo

State of the Industry data from ASI Research highlights demand for environmentally frie...

Gildan Inks Deal To Purchase Hanesbrands

The Counselor Top 40 supplier in Montreal has agreed to acquire the North Carolina-base...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the indus...

Canadian Promo Says It’s ‘Business as Usual’ as Tariffs Go Into Effect

The 35% blanket rate on Canadian goods is part of the Trump administration’s reciprocal...

Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Research shows that Canadian distributors continue ...

Starline Now Offers Sourcing Program ClearPath

The new service will streamline the procurement process, according to the Counselor Top...

Gildan Increases Sales by 6.5% in Q2

The publicly traded Counselor Top 40 apparel supplier saw record gains in its activewea...

SanMar Expands Offerings From Cotopaxi

The five outerwear pieces and hiking backpack are part of the Counselor Top 40 supplier...

Counselor State of the Industry 2025: Supplier Health

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...

SRG Promotes Jessica De Mello to National Business Development

De Mello has spent 20 years with the Counselor Top 40 supplier.

Counselor 2025 Distributor Family Business of the Year: Elite Promotional Marketing

Expansion has been a constant for Drew Schamehorn since he took over the Edmonton-based...

Counselor 2025 Distributor Entrepreneur of the Year: Millie Tadewaldt, Brilliant

An innate understanding of the power of gifting has helped this entrepreneur build a cr...

ASI Chicago 2025: Sell to Different Generations

Connect with buyers based on their generational cohort to close more sales, said Dave S...

The Kanata Group Welcomes Edward Huang as Vice President of Sales

Huang has extensive industry experience with Counselor Top 40 suppliers in Canada.

ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print ...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

ASI Launches the Learning Network

The online education platform, powered by Thought Industries, will offer courses in sev...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.

Trump Announces 35% Tariff on Canadian Goods Starting Aug. 1

In a letter to Canadian Prime Minister Mark Carney, the U.S. president cited the ongoin...