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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

PCNA Adds Two Retail Brands to Its Offerings

The Top 40 supplier now offers Chipolo trackers and a nutribullet blender.

2024 Salespeople of the Year

These are the relationship-building, creative consultants spurring eye-popping success ...

Charles River Welcomes New Sales Team Members

Nicola McLeod is now director of outside sales, and Candice Chancellor is territory acc...

Genumark Named One of Canada’s Best Managed Companies

The annual business awards program from Deloitte Canada recognizes private firms based ...

Promotions Planner: Sun & Fun

Start presenting ideas to clients for campaigns centered on August observances.

ASI Diversity Council Celebrates Women’s History Month

Female leaders from the promo industry and ASI share their thoughts on this important o...

Shuffle Into the ‘Eclectic Grandpa’ Trend

The current style craze encourages wearers to envision grandfathers’ wardrobes when put...

The Bright Side: Peter Geiger Donates $50,000 to Local Resource-Sharing Organization

The vice chairman at Top 40 distributor Geiger recently contributed to SHAREcenter, a n...

Embrace ‘La Dolce Vita’ With Amalfi Coast-Inspired Products

Transport end-users to the land of sun and lemons this summer.

Debco Hires Michelle Edwards to National Sales Team

The industry veteran has more than 20 years of experience in sales and business develop...

Genumark Appoints Alexis Bernard as Senior Director of Business Development

The strategic hiring is the latest in the Toronto-based Top 40 distributor’s expansion ...

The Bright Side: Infinity Product Group Marks National Volunteer Week

The parent company of several brands, including Infinity Headwear and Infinity Her, wil...

Founders of BCG Creations Announce Retirement

Bill and Sharon Miller, the Canadian husband-and-wife team, spent more than 40 years in...

Shimmer & Shine With Sequins

They have a long history in fashion, and they’re making a comeback among celebrities, o...

Congestion Increases at Port of Vancouver

A surge of imports plus a dearth of railcars to move product have resulted in disruptio...

Promobilia Welcomes Ian Kalna as Sales Director

The division of the St Regis Group focuses on custom factory-direct sourcing.

Promotions Planner: Sweet Summer Sales

Start presenting your clients with ideas for campaigns centered on July observances.

4 Ways To Leverage Corporate Intelligence

It’s a tried and proven strategy implemented by companies of all sizes to make informed...

Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders

Millennials and Gen Z are starting to take over promo companies – and you can be sure t...

Facilisgroup Inaugurates emPOWER Program for Women

The new initiative will support female professionals within the Facilisgroup community.

Promo Pros Discuss Impacts From Tragic Bridge Collapse in Baltimore

Industry companies in and around the city say they haven’t yet experienced direct major...

7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect and demonstrate value to successfully close the...

6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

PCNA Announces Three Retail Partnerships

The offerings from the Top 40 supplier include a line of athleticwear designed by MLB g...

iPROMOTEu To Launch DunkFest 2024

All industry members are invited to participate in the annual March Madness-centered ba...