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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Peerless Umbrella Donates to Tunnel to Towers Foundation

The Newark, NJ-based supplier is giving a percentage of sales of its Americana collecti...

Counselor State of the Industry 2026: Strengthen Your Supplier Network

As distributors narrow their supplier networks, they’re doubling down on trusted partne...

Thumbprint Appoints Kirk Meyer as Director of Business Development

Meyer has more than 15 years of industry experience, including time spent at Counselor ...

SRG Promotes Jessica De Mello to Director of Vendor Relations

De Mello has over two decades of experience at the Counselor Top 40 supplier.

Facilisgroup Hosts Annual Summit in Chicago

The event welcomed over 600 attendees for professional development and networking.

Counselor 2026 Distributor Entrepreneur of the Year: Tom Rector, Thumbprint

Starting his company during the Great Recession gave this distributor the resourcefulne...

U.S. Announces New Tariffs on Canadian Goods

The 50% levies on a slew of products will go into effect in 30 days.

Image Group Welcomes New Ownership

Farooq Shariff and Kaela Karim have purchased the company from Laura Hansen, the 30-yea...

4 Tactics for Winning More Sales With a Tailored Approach

In this Quick Hit video on the ASI Learning Network, Mike Fossano of Premier Communicat...

Galaxy – More Than Balloons Welcomes Devin Martin as National Sales Manager

Martin has more than 25 years of industry experience.

Industry Leaders Reflect on International Women’s Day

Women from around the world share their insights on the observance, their professional ...

ASI Show Comes to Chicago Next Week

Attendees can participate in education sessions, explore supplier exhibits and hear fro...

Starline Promotes Michael Newman to Director of National Accounts

Newman joined the Counselor Top 40 supplier nearly a decade ago.

Thumbprint Promotes 2 Longtime Employees to VP Positions

Brandi Johnson is now vice president of program operations and Brandon Holloway has bee...

Royal Apparel Launches Basic Supply Co., a New Sourcing Division

The supplier’s partnership with the classic rock band Rush highlighted the need for mor...

The First 90 Days: A Conversation With ASI CEO Ashish Mittal

ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interv...

S&S Canada To Open New Vancouver Distribution Hub

The facility, slated to be operational in Q4 2026, is twice the size of the current loc...

The Sourcing Group Appoints Brian Gill as Chief Revenue Officer

Gill is the Counselor Top 40 distributor’s first CRO and brings 25 years of industry ex...

SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs

The Canadian distributor found that branded items provided by employers are often not w...

2026 Counselor Salespeople of the Year

Meet the top sales pros who thrive by putting client needs first and finding solutions,...

Genumark Named to Canada’s Best Managed Companies

The distributor has been recognized for more than 10 years in a row and has again reach...

Arch Promo Group Appoints New Sales Leadership

Rich Annino, Rick French and Tracie Kwiatkowski will provide added support to customers...

SRG Promotes Rajanathan Balen to EVP of Global Trade

Balen joined the supplier in 2005 and has since become instrumental in operations and s...

ASI’s 2026 Ad Impressions Study: 3 Key Findings From Canada

The newest edition of ASI’s definitive end-user study highlights the effectiveness and ...

Sustainable Supplier Mosa Creates Licensed Merch for FIFA World Cup 2026

The manufacturer of glassware and candles made of reclaimed material will offer officia...