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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Promotions Planner: A Job Well Done

Start presenting ideas to clients for campaigns centered on February observances.

ETS Express Inks Agreements With Four Retail Brands

This brings the supplier’s number of brand partnerships to nine.

Brighten Up Campaigns With Butter Yellow

The runway favorite is poised to trend at retail and in wholesale circles in the new year.

Maine Promo Companies Close, Employees Shelter in Place as Police Pursue Mass Shooting Suspect

A mass shooting in the city of Lewiston, which left 18 dead, occurred a half mile from ...

Counselor Power 50 2023: No. 17 Lance Stier & David Miller, NC Custom

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 43 Michael Scott Cohen & Jon Alagem, Harper + Scott

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 19 Mark Freed & Mitch Freed, Genumark

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 39 Ray Titus & Andrew Titus, Fully Promoted

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 16 Norm Hullinger & Megan Spire, BELLA+CANVAS

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 13 Craig Nadel & Debbie Abergel, Nadel

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 10 Jonathan Isaacson & Frank Carpenito, Gemline

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 5 Jo-an Lantz, Geiger

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Top 10 ESP Searches: Demand for Stanley Continues To Soar

The retail drinkware, available from select industry suppliers, looks poised to remain ...

6 Tactics for Re-engaging With Clients

As the new year approaches, use these practices to drum up business with past customers.

Harper + Scott Appoints Brooke Lucks as Chief Creative Officer

Lucks has extensive experience in fashion journalism, branding and marketing.

Genumark Welcomes Johanna Gottlieb as VP of Business Development

The appointment is part of a larger push to expand the Canada-based Top 40 distributor’...

Industry Members With Ties to Israel Share Personal Experiences, Concerns as War Intensifies

Some live in Israel, others have a close personal connection. All are shocked and disma...

Whitestone Branding Designs ‘Vintage ’90s’ Self-Promo Kit

The gift bundle evoked a simpler time and resonated with recipients.

Kathy Cheng Receives Supplier Diversity Award

The recognition took place during the recent Canadian Aboriginal and Minority Supplier ...

7 Tips for Setting 2024 Goals

The quit rate is high, but it doesn’t have to be. Check out these tips for setting mana...

Promotions Planner: Out of This World

Start presenting ideas to clients for campaigns centered on January observances.

St Regis Group Welcomes New CFO

Jesse Waltman has more than 15 years of experience in various finance and business roles.

Barker Specialty Unveils New Logo

The revamped design signals the New England distributor’s evolution over more than 70 y...

6 Ways To Prepare for Performance Reviews

Some people find the process intimidating, but it doesn’t have to be. Here are expert t...

The Bright Side: Koozie Group Assembles 1,900 Backpacks of School Supplies for Charity

Employees at the Top 40 supplier donated the essentials to several United Way chapters ...