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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Counselor Power 50 2023: No. 16 Norm Hullinger & Megan Spire, BELLA+CANVAS

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 13 Craig Nadel & Debbie Abergel, Nadel

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 10 Jonathan Isaacson & Frank Carpenito, Gemline

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 5 Jo-an Lantz, Geiger

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Top 10 ESP Searches: Demand for Stanley Continues To Soar

The retail drinkware, available from select industry suppliers, looks poised to remain ...

6 Tactics for Re-engaging With Clients

As the new year approaches, use these practices to drum up business with past customers.

Harper + Scott Appoints Brooke Lucks as Chief Creative Officer

Lucks has extensive experience in fashion journalism, branding and marketing.

Genumark Welcomes Johanna Gottlieb as VP of Business Development

The appointment is part of a larger push to expand the Canada-based Top 40 distributor’...

Industry Members With Ties to Israel Share Personal Experiences, Concerns as War Intensifies

Some live in Israel, others have a close personal connection. All are shocked and disma...

Whitestone Branding Designs ‘Vintage ’90s’ Self-Promo Kit

The gift bundle evoked a simpler time and resonated with recipients.

Kathy Cheng Receives Supplier Diversity Award

The recognition took place during the recent Canadian Aboriginal and Minority Supplier ...

7 Tips for Setting 2024 Goals

The quit rate is high, but it doesn’t have to be. Check out these tips for setting mana...

Promotions Planner: Out of This World

Start presenting ideas to clients for campaigns centered on January observances.

St Regis Group Welcomes New CFO

Jesse Waltman has more than 15 years of experience in various finance and business roles.

Barker Specialty Unveils New Logo

The revamped design signals the New England distributor’s evolution over more than 70 y...

6 Ways To Prepare for Performance Reviews

Some people find the process intimidating, but it doesn’t have to be. Here are expert t...

The Bright Side: Koozie Group Assembles 1,900 Backpacks of School Supplies for Charity

Employees at the Top 40 supplier donated the essentials to several United Way chapters ...

Fall Is the Perfect Time for ‘Dark Academia’ Trend

The aesthetic, popular on social media, combines a preppy academic look with dark color...

PPPC Presents High-Energy NATCON, Awards Ceremony

The show, which featured the latest products and services from more than 100 exhibitors...

PPPC Hosts WEE Evening in Toronto

The gathering welcomed industry women from Canada and the U.S. ahead of the organizatio...

Promotions Planner: Winter Is Coming

Start presenting ideas to clients for campaigns centered on December observances.

Tim Andrews Lauds Industry’s Charitable Efforts in PromoCares Webinar

ASI’s president and CEO joined a panel of industry leaders to discuss philanthropy in p...

The Bright Side: Stormtech Donates $170,000 in Apparel to Wildfire Victims in Northwest Territories

The Top 40 supplier partnered with Women in Need Society to get garments into the hands...

2023 Gift Guide

The supply chain issues that plagued the industry in the past have given way to a new s...

Industry Companies Begin Clean-Up Efforts Following Hurricane Idalia

Suppliers and distributors from Tampa Bay to just south of the Outer Banks are contendi...