Counselor Top 40 supplier SRG (asi/84592) has promoted Jessica De Mello to director of vendor relations. De Mello has more than two decades of experience at the company, beginning as the business development manager for the Greater Toronto Area.

Jessica De Mello, SRG (asi/84592)

In her new role, she will oversee the company’s program business, connect SRG with preferred vendors and major distributor groups in the U.S. and Canada, manage essential partnerships, and lead vendor growth initiatives.

“Jessica’s leadership, experience and passion for this industry make her the ideal person to step into this role,” said CEO Mark Waisbrod. “She has been an incredibly important part of our growth over the years, and the relationships she has built with both distributors and vendor partners are a tremendous asset to our organization. We’re excited to see her continue making an impact in this expanded leadership position.”

Most recently, De Mello was SRG’s national business development representative, working consultatively with authorized distributor partners.

“I’m incredibly excited to take on this new role and continue supporting the growth of our distributor partners and vendor relationships,” said De Mello. “SRG has always been focused on partnership, collaboration and innovation, and I look forward to helping strengthen those relationships even further as we continue to grow.”

With 2025 North American promotional products revenue of $72.6 million, SRG ranks 24th on Counselor’s most recent list of the largest suppliers in the industry.