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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

PPPC NATCON Reunites Canadians From Across the Country

It was the first such event held in person since the pandemic.

Koozie Group Promotes Aaron Vollrath to Chief Experience Officer

Vollrath has more than 20 years of customer service, sales and supply chain experience ...

6 Best Practices to Nail a Virtual Job Interview

Conversations over a video platform are quickly becoming the norm at companies of all s...

Queen Elizabeth Gifts Fly Off Shelves

Anglophiles want to take home a bit of history to mark the sovereign’s passing last wee...

5 Ideas for Targeting the Growing Gig Economy

Help companies that enlist independent contractors and freelancers to build engagement ...

A Slowing Real Estate Market Still Presents Promo Opportunities

Despite ebbing home sales in many parts of the country, some distributors say they’re s...

4 Essentials for Generating High-Quality Sales Leads

Don’t spin your wheels on leads that won’t end up purchasing from you. Improve your con...

Canadian Job Market Changes Could Present Promo Opportunities

As workers migrate to different careers, branded merch firms could find prospects for i...

The Bright Side: Koozie Group, IMAGEN Brands Donate 2,500 Backpacks

Employees across the suppliers’ four locations volunteered during recent company picnics.

St Regis Partners With Luxury Watch Brands

The awards and recognition supplier will offer styles from Ice Watch, Christian Lacroix...

6 Approaches to Strong Fitness Sales

COVID caused significant change in gym-goers’ habits. Here are some ways to target this...

Promotions Planner: Sweets & Sustainability

Start presenting ideas to clients for campaigns centered on November observances.

6 Opportunities to Market on a Budget

Marketing your small business doesn’t need to cost an arm and a leg. Implement any of t...

Sales Strong, But Canadian Distributors’ Concerns Mount Amid Marketplace Turmoil

Promo firms say they have yet to feel a major impact from deteriorating economic condit...

7 Strategies to Establish a New Routine

Take back control of your days by intentionally incorporating new tasks.

Make Waves With Nautical-Inspired Apparel & Accessories

The traditional summer look resonates all year long.

Raining Rose Announces Key Leadership Promotions

The moves aim to fuel growth for the supplier of personal care products.

St Regis Offers Revo Sunglasses With NASA Technology

The awards and recognition supplier has partnered with the retail brand to offer select...

Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby distributor for a major rebrand and member-ou...

5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a prime medium for your marketing messages.

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppliers are dealing with the fallout of orders t...

BEL Promo Announces Customer Service Promotions

The Florida supplier said the moves will help support growing client demand for products.

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say

Suppliers and distributors were thrilled to be back in person at an event that was near...

Infographic: The State of the Canadian Promo Industry

New ASI data indicates that Canadians’ concerns and challenges are similar to those of ...

Woman of Distinction 2022: Debbie Abergel, Nadel

The chief strategy officer at the Top 40 distributor has become known for her vision, c...