Obituary: Steven Paul Heidmann, The Magnet Group
He spent more than 20 years with the Missouri-based Top 40 supplier.
Follow a Pre-Call Checklist
Having a plan before your first conversation with a lead ensures you’ll cover all the i...
Promotions Planner: Summer Fun
Start presenting ideas to clients for promotions centered on June observances.
Obituary: Joshua Lapsker, Starline Industries
He founded the supplier more than 50 years ago in Canada.
Stand Out From the Sales Competition
In a crowded industry, it’s imperative that you differentiate yourself and the products...
Report: Ontario Labour Market Recovered Well in 2021, But Unevenly
While the province added jobs and the unemployment rate fell, COVID recovery remains sl...
Commit to Mindfulness
Recognizing the power of the present moment can help you be more productive at work and...
Alex Jovetic Joins Ecorite
The Toronto supplier of eco-conscious items brings on the promo veteran as vice preside...
The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia
Marketers know that millennials like me are reminiscing to escape from the difficulties...
KN95 Breaks Into ESP Top 10 Searches
The sharp increase follows the CDC’s updated mask guidance last month.
Qualify Your Sales Leads
Don’t spend time and resources nurturing leads that will never turn into paying custome...
McCabe Promotional Advertising Hosts First ‘Little By Little’ Campaign
The virtual session featured a Q&A with Solange Tuyishime, founder of advocacy organiza...
ASB Recognizes Suppliers in Virtual Awards Ceremony
The Top 40 distributor presented seven awards to industry vendors with superior custome...
Grow Your Local Influence
Becoming more visible in your neighborhood, town and region can help build your brand a...
ASI Fort Worth 2022: Attendees, Exhibitors Thrilled to Be Together
The show in the Lone Star State, ASI’s second of the year, signaled a continued return ...
Promotions Planner: Late Spring Fun
Start presenting ideas to clients for promotions centered on May observances.
Popular Trends in Front-Line Worker Gifts
Choose these appealing products to thank essential employees who continue to come to wo...
How to Handle Sales Objections
Be prepared and close more sales with these quick tips.
Become a Thought Leader
Establish yourself as an expert in your field by showcasing your industry authority whi...
Prime Line Now Offers Under Armour, Columbia Drinkware
The eight additional items bring the supplier’s current drinkware offering to more than...
Obituary: Paul Rizzo, Rizzo & Associates
The promo pro was one of the industry’s first multi-line reps.
Top ESP Terms Largely Static as N95 Searches Soar
While the 10 most-searched terms stayed much the same in December, queries for the prot...
iPROMOTEu’s ‘Woman’s View’ Recognizes Promo Leaders
An awards ceremony was held during the Top 40 distributor’s annual Networking Reception...
Commonsku Recognizes Annual Skummunity Award Winners
The presentations took place during skucon, commonsku’s annual industry event, held vir...
Obituary: Robert Mogell, Toppers Inc.
Mogell founded the former Top 40 supplier in Philadelphia in 1964.