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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Significant Headwinds Impact Travel Industry

Recovery in tourism and hospitality has been hampered by a laundry list of factors.

Training the Next Generation of Salespeople

For Gen Z, learning the art of sales and building relationships can be challenging duri...

The Significance of Hispanic Heritage Month

ASI employees share what the annual observance means to them.

USA-Made Gifts Emerge as Alternative to Supply Chain Woes

As disruption in the overseas supply chain wreaks havoc on promo’s COVID recovery, dist...

Promotions Planner: Feel-Good Campaigns

Start presenting ideas to clients for promotions centered on December events.

Homebuilding Market Faces Challenges

Sentiment among builders is falling due to supply chain and economic pressures.

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

No, it’s not “Rocky”-inspired. It’s the next best thing.

#PromoSpace: The State of the Canadian Market

An Ontario supplier shares on Twitter Spaces about what promo business is looking like ...

Demand Returns for Brand Activations

Meanwhile, marketing professionals in the space are contending with changing COVID poli...

Coping With Long-Term Stress

Uncertainty over the virus and the future of work continues. Here are seven tips to hel...

Nine Tips to Avoid Kitting Pitfalls

This super popular trend comes with its fair share of difficulties.

Canadian Promo Anticipates a Return to Business

Provinces lift restrictions as vaccination rates increase.

Charles River Stuffs Backpacks for Charity

The initiative ensures that low-income students have supplies for the start of the scho...

S&S Canada Opens New Toronto Distribution Center

The larger facility combines the supplier’s Eastern operations.

Q&A: Boost Your Immune System

A holistic doctor has recommendations for protecting your health during the pandemic an...

JournalBooks Celebrates 50 Years

The supplier is known for its custom paper products.

Facilisgroup Welcomes New Distributor Members

It’s the latest in a busy first half of the year for the company.

ASI Employees Offer Advice During Minority Mental Health Month

Inequities in mental healthcare access persist in the BIPOC community.

Promotions Planner: Looking Ahead to Fall

Start presenting ideas to clients for projects centered on November events.

Infographic: Pastels Trend Alert

Soothing tones are just the thing to reassure buyers during times of uncertainty.

Spector & Co. Welcomes Kippie Helzel, Bruce Curry

The industry veterans join the company’s growing account management team for North Amer...

Goldstar Announces Key Promotions

The writing instruments manufacturer is focused on expanding its global operations.

Q&A: The Marketing Value of Brand Stunts

Panera’s new “Swim Soup” collection is the latest in a recent slew of quirky merch coll...

SOI 2021: Kitting Trend Is Here to Stay

As a way to keep people connected, engaged and encouraged, kitted gift packages will l...

Inflation Higher Than Predicted in June

Officials are split as to how long it will last.