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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Hone Your Product Knowledge to Increase Sales

Boost your numbers and build solid client relationships by knowing product features and...

Walmart Employee Files Sex-Discrimination Lawsuit

The female truck driver alleges that she was forced either to wear company-issued men’s...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

The female truck driver alleges that she was forced either to wear company-issued men’s...

PPAI Wraps Up Annual Expo in Las Vegas

The four-day event allowed for constructive conversations centered on new products, acc...

Launching a New Apparel Brand

A Canadian veteran of the wholesale garment market recently helped a California supplie...

Connect With Co-Workers at a Distance

As remote and hybrid work continues, here are creative ways to bridge the distance amon...

Alex Morin Teams Up With Kustom Promos

The Canadian will bring his more than 20 years of promo expertise to the new company.

Add Value to the Client Relationship

Create loyal sales customers by providing goods and services in ways that are fitted to...

Full Line Specialties Receives B Corp Certification

The rigorous auditing process took the British Columbia distributor 18 months to complete.

Facilisgroup Promotes Amy Rabideau to VP of Product

The executive brings almost 25 years of software experience to the role.

Spector & Co. Hires Samantha Kates as Chief Sales Officer

Kates brings more than 20 years of industry experience to the new role, in which she’ll...

Ontario, Quebec Implement New COVID Lockdown Measures

Officials have closed restaurants and gyms, slashed retail capacity, put limits on priv...

Promotions Planner: Gearing Up for Spring

Start presenting ideas to clients for promotions centered on April observances.

ReturnMe Lost & Found Partners With Alex Morin

The Quebec supplier welcomes the industry veteran to offer business development expertise.

Demand for Denim Jackets Resurges

Pandemic-era desires for a rugged outdoor look and nostalgic escapism to simpler times ...

Top 10 Feature Stories of 2021

Throughout the year, ASI Media’s editors delved into ways the promo industry could find...

ASB Raises $3,000 for Local Charitable Causes

The Top 40 distributor held an online raffle.

Omicron Threatens Canadian Economic Recovery

The COVID-19 variant is now widespread throughout Canada, setting off a travel advisory...

Storm Creek Donates Merchandise for Charitable Event

“Littles” at the recent Big Brothers Big Sisters Twin Cities Winter Picnic went shoppin...

Hone Your Public Speaking Skills

It’s a good idea whether you’re new to selling or a seasoned veteran.

ASB Donates to Local Families in Need

The Top 40 distributor raised $12,000 for essentials such as household products, clothe...

Stay Active in the Winter Months

Rates of physical activity and exercise tend to drop when it gets cold. Here are a few ...

2021 Product of the Year: Food Gifts

Companies hungry to connect with clients and employees turned to food during the pandem...

PPE Continues Tumble Out of Top ESP Searches

Traditional items like pens and mugs still dominate as the most-searched products.

Looking Back With Gratitude: A 2021 Retrospective

Members of the Diversity and Inclusion Council at ASI share what they’re grateful for a...