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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Redwood Classics Sister Company Celebrated by GoDaddy Canada, Toronto Raptors

Social Textiles has been recognized in honor of Asian Heritage Month. Kathy Cheng found...

Fossa Apparel Donates Over $250K of Merchandise to Ukraine

The supplier partnered with charitable organization Give Back Box to send apparel to re...

Warm-Weather Products Heat Up in April ESP Searches

Most of the top 10 remained the same in ASI’s exclusive data, with items like sunglasse...

iPROMOTEu Holds Supplier Showcase in California

The event brought together top affiliates and supplier representatives for one-on-one m...

Warehouse Shortage in Canada Puts Pressure on Promo Firms

Available space for storing inventory and kitting is either at a sky-high premium or di...

Talbot Marketing Named a Best Managed Company

The Canadian distributor was named to Deloitte’s 2022 list for its business strategy an...

Promotions Planner: Last of Summer Sun

Start presenting ideas to clients for promotions centered on August observances.

Everywhere Apparel Offers Sustainable Garments, Recycling Program

The eco-conscious basics supplier was founded on a “closed loop” production system.

Gemline’s Jonathan Isaacson Receives Philanthropic Award

The CEO of the Top 40 supplier was recognized for his company’s efforts to help the loc...

Best Practices for Addressing Your Mental Wellness

Engaging in introspection, naming your emotions and triggers, and admitting you’re stru...

Promotional Source Acquires Plan-It Promotions

The new partnership allows the Ontario distributors to expand their customer base and m...

Ask for More Referrals

Data shows that recommendations from happy customers lead to more closed sales, but sal...

Health & Wellness Tips: Take an Eco Trip

The next time you travel, be more sustainability-minded in order to benefit the environ...

iPROMOTEu Appoints Koozie Group Exec as New VP of Marketing

Laura High has more than two decades of industry experience.

Orbus Recycled More Than 80% of Waste in 2021

Total materials kept out of landfills weighed almost 870,000 pounds.

Obituary: Barbara Anne Forde, Bag Makers

She retired from a career in promotional products as the bag supplier’s West Coast sale...

EcoPlum Achieves B Corp Certification

The distributor in New York City joins a growing list of certified socially conscious o...

ATTRACTION Opens New Production Facility

It’s located in the Chabanel district of Montreal, known as the center of the fashion i...

Vantage Apparel Partners With Gap, Old Navy

The collaboration from the popular retail brands brings four new T-shirt and fleece sty...

Excitement Builds in Promo Industry for Sales Travel

Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

HDS Partners With Pittsburgh Steelers

Under the exclusive contract, the distributor will provide the NFL team and its sponsor...

Two Years Later: An ESP Retrospective

A data-driven look at the wild last two years of product trends. Plus, the top 10 ESP s...

The Bright Side: IMAGEN Employee Celebrates 60 Years

The star employee attributes her longevity to loyalty, hard work and teamwork.

Prepare to Return to the Office

After two years of working remotely, many employees across the country are anticipating...

Promotions Planner: Leverage the Warm Weather

Start presenting ideas to clients for campaigns centered on July observances.