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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

The Bright Side: Coming Together to Offer a Hand Up

When an account executive at a Michigan distributor happened to meet a family in need, ...

Flooding Causes Bottlenecks at the Port of Vancouver

The largest port in Canada is experiencing holdups due to the severe weather. The resid...

Mind Your Business: A Guide to Company Planning

Tough times expose businesses that don’t have a plan. Knowing how your firm is operatin...

Five Strategies for Effective CRM Use

Sales teams’ CRM software is only as strong as the practices that inform usage. Here’s ...

An Ode to My Daily Brew

As a resolute java-drinker, I’m fiercely loyal to my favorite brands. I’m not the only ...

Promotions Planner: Beat the Cold Weather

Start presenting ideas to clients for promotions centered on February observances.

Six Ways to Prepare for Q1 Sales

Right now is a busy time of year, but savvy sales reps will end the year strong while p...

Economic Situation Worsens in Canada

A multitude of factors are hampering full recovery after the height of the pandemic.

Eight Ways to Address Work Burnout

Small, daily changes can have a positive impact on short-term stress and long-term health.

Obituary: Robert Michael Rogers, Shan-Ry Agencies

Rogers was a longtime multi-line rep for the promo industry in Winnipeg.

iPROMOTEu Appoints Nicki Staats as Director of Merchandising

The industry veteran will spearhead efforts to bring business development tools to the ...

Seven Ways to Elevate Your Client Relationships

After months of PPE and small promo orders, it’s time to figure out which clients are r...

BDA Opens New Fulfillment Center in Canada

The Ontario location will allow the Top 40 distributor to better serve clients up north.

PPPC Hosts First In-Person Show Since 2020

The Holiday Showcase, held at the International Centre in Mississauga, also welcomed On...

Six Ways to Conduct a Better Performance Review

Here’s how to get the most out of this important conversation.

Cooley Group Celebrates 75 Years

The upstate New York firm was first established as a business forms supplier. Today, it...

Power Summit 2021: How to Hire, Retain & Motivate Your Team

With staff shortages and quit rates at unprecedented levels, it’s more important than e...

Power Summit 2021: Supply Chain Challenges Compel Companies to Rethink Sourcing

In an ASI Power Summit panel discussion, two experts discussed what COVID revealed abou...

Power Summit 2021: How to Hire, Retain & Motivate Your Team

With staff shortages and quit rates at unprecedented levels, it’s more important than e...

Power 50 2021: No. 40 Kathy Cheng, Redwood Classics Apparel

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

Power 50 2021: No. 46 Sandy Gonzalez, MadeToOrder

Welcome to the 2021 Power 50 list , which ranks the most influential people in the...

Apparel, Hard Goods Bring the Outdoors In

As people continue to work from home and book socially distanced trips this fall and wi...

Balancing Personal Health and Business

Maria Brady of Marakae Marketing discusses her journey with a cancer diagnosis and how ...

#PromoSpace: Canada Heads into Q4

Three members of the Canadian promo industry joined us on Twitter Spaces to discuss the...

Canada Faces Ongoing Virus, Economic Uncertainty

Despite high vaccination rates, the country is grappling with a fourth COVID wave and r...